Yep Zoom and Hurls are correct. While the NBL has been steadily improving it's own product to a level where it's clearly not 'dead', it still needs engagement from mainstream media, where it's pretty much still ignored.
It looks as though that no matter how many positives the league garners such as crowd growth, FTA TV at reasonable hours, NBL.TV etc... It's still not enough to get the attention of AFL obsessed Channel 7 and newspapers which are full of football news in the sports pages.
In Perth, the Wildcats have just ticked over 6000 members, which is phenomenal, but they still can't get a highlight news report on the ABC after today's win against NZ. It's a shame that this rivalry is not being properly appreciated on mainstream media. Without realising it, the Wildcats are probably bigger than the Glory, but as its a basketball club, the recognition isnt there. Until the NBL breaks the stigma of a dead sport and stands up to the football codes, it will always be viewed as second rate.