Hurdle on the voice-over? Dope.

Yep that's Lance talking!

Quality!

The best NBL add I have ever seen.... Its about time other teams do this kind of shit

Brilliant ad. Love the view of the Kembla Copper stack from King George V Park at Port Kembla.

That's the spirit of Wollongong.

And to think, any NBL team could have a professionally made video like that for only a few thousand...

I want Hawks to do more, itll force other sides to lift there game

so the NBL will not want to promote it ... because the Hawks used a Molten ball... my guess.

Great stuff, reminds me of the quality some of those Blaze ones were.

Looks like the NBL player involved is using the spalding ball.

Best advert ive seen in the NBL in 25 years of being involved in the sport.Well done.

Do people really think this is that good? Its good, and very well produced, but what does it actually achieve? Will it pull people to a game? Does it bleed Wollongong?

This is a really really hard space I reckon. You spend what limited resources you have to an end - what is the end with this?

The end is not appearing to be an amateur organisation.

Uni students can produce this kind of stuff for free. It's not expensive, it just takes TASTE and STANDARDS, something that most clubs lack sorely.

Breakers should do one with Cory and the boys having a sesh.

Hey Brew, I wish it was "stronger".

Mick, you produce a video just to show you are not amateur?

No, I am not a corporation. I have nothing to market.

Also good to see Hurdle giving Zac Delaney a helping hand...

Does anybody know who produced that clip?

The video is clearly based on showin it's community ties with the club as Wollongong. Will it pull extra heads? Possibly... Will it grow the teams brand recognition? Hell yes

Happy Days. copied from the youtube description

Become a Member today! - http://hawks.com.au/membership

Video was filmed and directed by No Limit Pictures - http://www.nolimitpictures.com.au/

In addition special thanks to Rory from LAWW Media for allowing us to use his great Funnel Web Dolly system.

DOP . Daniel Cartwright
Director . Declan Maloney

Thank you also to i98fm for allowing time in their studio to record voice over audio.

Music licensed by themusicbed.com

The goal is to bring the Hawks community/Wollongong together behind the Stronger slogan..

In under 24 hours i've already seen countless tweets from fans of the Hawks and some that are not even in this country, tweeting about how much the video moved them, how much they love the video, that they've watched it countless times and one girl/lady even saying that she was going through a hard time at home and the video has inspired her to "get off her arse" as she said.. People relate to things on different levels.

What's it achieved so far? I think club pride and more of a family feel amongst Hawks fans.. Something a few clubs could do with right now.

Dont worry mate, I think it's intention is pretty obvious and it's pretty well done. It should add nicely to the momentum that is building in the Gong.

Imagine a Sixers "inspire" campaign with Luke as the poster boy playing on the courts down South with the refinery towers in the background.

To get the women folk on board, throw in a couple of shots of a topless, sweaty Adam Gibson in the gym.

I'm sure the design and media students at Uni of SA would do something as a project if the Sixers asked the lecturer nicely. Music by Skip of course.

"just wish there was more of a call to action at the end of it."

really? are you american?

The reason this clip works so well is because it is implied, not in your face like everything that is american produced.

pwned... why does someone asking for a call to action make them American?

A call to action need not be explicit.

Its a great add. Im a 6er fan for life but it almost makes me want to support the hawks.