A program is only as good as its environment.
A great CD gets results; IE grows the program, makes it an environment attractive for high quality kids to play in, provides a pathway for those in the sport that want to strive for excellence.
The key is to establish clear direction with the clubs leadership early. What kind of athlete do you want in your club, what kind of player do you want to attract? What are the behaviours and personal qualities of kids that will make it a great environment for like minded kids to play in. Once you have that established that you recruit, recruit, recruit, recruit and where you see behaviors that need to be stamped out you take action to do so.
Promoting the sports pathways and opportunities inspire new participants and give kids something to strive for.
Effort, positive attitude towards team mates, outgoing, respect for coaches and elders, overcoming adversity, striving for your best are to be rewarded whilst the behaviours in conflict to these characteristics should be stamped out. At the end of the day there are limited spots in basketball and the best kids get the best spots.
You need to cut the dead wood and the tree will flourish.