Already a Shock Doctor customer, they seem to make a quality product, have not heard of McDavid but will check them out now...

Lets play a game, if announcing a no-name compression gear manufacturer and a mouth guard supplier warrant "exciting the sporting world" what would the announcement of a $2m dollar per annum naming rights sponsor demand...?

How about....

"In the most important partnership announcement ever made in Australian sporting history the NBL today..."

Replace NBL with AFL and you have it HO...

Wouldn't say McDavid are no name. They are pretty big in the states. good pick up for NBL in my opinion

HO, I thought Slammin was taking the piss, but that's a direct quote. They really need to leave themselves room to move with the gusto.

That's exactly what I am saying Gusto....

Most NBA players wear McDavid, great pick up by the L

Dwade, Kobe, Curry all wear McDavid. No name pfft!!

Sorry Isaac I forgot the "quotation marks"!

So after a quick bit of research (i.e. going to http://www.mcdavidusa.com/) it would appear as if the overhype is even more overhyped then first thought. McDavid inc. and Shock Doctor are one and the same (merged earlier this year). http://www.mcdavidusa.com/newsroom/mcdavid-inc-and-shock-doctor-sports-finalize-merger

That's like saying I got sponsored by Kraft and Vegemite.

They may have merged and one has ownership of the other, but when it comes to the separate things they provide, they go by separate names. I think this is a good deal. Because neither company (or this company if you like) is strong in the US, but have no footprint in Australia, it means they have faith in the NBL, and are perhaps providing some money for this?

I am interested in this quote:

"As part of the agreement, McDavid will receive naming rights to digital content pushed out via the NBL's new content channels which will track the recovery of the league’s injured stars, giving McDavid valuable brand recognition among the significant NBL fan base."

Which new content channels? Will this be like in the NBA where you get a quick, in game update with the logo popping up saying "brought to you by such and such"? That does sound cool to me. Better way to incorporate sponsors rather than just make uniforms and courts ugly

"most NBA players wear McDavid"... are you writing the NBL's press releases Benno?

https://www.google.com.au/search?q=kobe+bryant+mcdavid&sa=X&espv=2&biw=1920&bih=903&tbm=isch&tbo=u&source=univ&ved=0CB0QsARqFQoTCOj31Nr83McCFWPlpgod370Omw#imgrc=sV_UR0DlotOGLM%3A]]

Image of Lebron wearing McDavid

Sorry. this one

http://www.gobros.com/mcdavid/images/mcdavid-basketball_lebron_james.jpg

^really? wow.

This may sound ignorant but if this means that the compression garments can be in the team colours and look like an extension of the uniform then great, but if not then it will still look damn ugly

The McDavid knee straps are really common. I had one and it was a great product.

I'm sure you know the one i'm talking about.

Soooo people are annoyed that the nbl has gathered further sponsors?? Bloody hard to impress basketball fans. Mcdavid have been around for years, the league have done well to partner up. Most positive off season in many years. Im excited for this season and the foundation being built!

I can't believe some of the problems people find in all of this. That Clinton Gardiner dick head has been trolling all over facebook about the changes, but really he is butt-hurt that he cant affored foxtel. People just talk a whole lot of shit. So far, LK has done the best job humanly possible. three months ago Gaze wanted the league shut down

If the product is legal and ethical and they want to give money to the NBL then we should all welcome every sponsor that is announced.

Kbe24, were some posts deleted? I can't see anyone annoyed about the sponsor?

Few taking the piss... but qny money injected in the comp is good money.

As above - McDavid have been around for donkeys' years. I have a 25 year old ankle brace of theirs around the house somewhere. Still good.

A big criticism of past NBL administrations has been that they did too little to market the product (NBL). Now the current ownership is doing exactly that. So what if it's almost all hyperbole and more sizzle than steak? That's what 95% of marketing is. Its purpose is to get attention, not to pass a reality check. On that front, this announcement has worked, as this thread clearly shows.

As above - McDavid have been around for donkeys' years. I have a 25 year old ankle brace of theirs around the house somewhere. Still good.

A big criticism of past NBL administrations has been that they did too little to market the product (NBL). Now the current ownership is doing exactly that. So what if it's almost all hyperbole and more sizzle than steak? That's what 95% of marketing is. Its purpose is to get attention, not to pass a reality check. On that front, this announcement has worked, as this thread clearly shows.

?? PeterJohn. 12 basketball people discussing it on a forum is a poor measure of success - nothing clear about it at all. That might also account for why you think 95% of marketing is hyperbole and sizzle!

I think NBL fans are so used to complaining that they can't break the habit even when they have nothing to complain about.

Who cares, its another sponsor that they did not have before. The more of these deals your have, no matter how small, just gives the impression of a more professional operation.