Anonymous
Years ago
NBL partners with another sponsor - CHAMPION
nbl.com.au
Great stuff
Anonymous
Years ago
nbl.com.au
Great stuff
Perhaps a silly question but surely the NBL gets funds from all Sponsors right?
NBL Fan
Years ago
yeah are they just supplying the sock or is there also a payment involved by Champion. It was announced as a 'partnership' not a sponsorship.
If you scroll down to the bottom of the page here: http://www.nbl.com.au It says "Major partners" and "Supply partners", does that mean that the NBL receives funds from all of these partners?
KET
Years ago
I suspect that makes them a supply partner, and I doubt they'd be contributing any money. Also lol it seems odd to have a "socks" partner, i'm surprised this doesn't conflict with ISC
So does this mean Larry Kestleman is contributing funds solely on his own?
(Surely this can't be a good thing)
KET
Years ago
Chemist Warehouse is probably paying some money to the NBL. That's probably the only paying sponsor so far, but who knows, there are supposed to be some more "household names" to be announced over the next 2-3 weeks.
Benno, why would you say that? Perhaps they are just partners/suppliers to the NBL?
KET
Years ago
I'm not going to pretend to have inside information, but we already know the NBL is paying some of the broadcast costs so it could be said Fox really aren't paying the NBL a dime. Even if they were, the shared costs would probably be more anyway.
I'd suspect the NBL would just be lucky to get the supplied gear by ISC, Wilson, Champion and the other two companies for free.
Mark-e-Mark
Years ago
I just wonder how sustainable these efforts will be. Kestleman may need to dig a bit deeper in the pocket to make this dream a reality.
paul
Years ago
I dont know about these arrangements but I doubt the NBL would offer promotion for no financial return at all, if you let your asking price drop too low it can be very hard to get it back up, and most of this agreements aren't exactly for essential items.
mystro
Years ago
There's nothing wrong with building relationships with large international corporations that are directly involved with sports. In fact it makes the league look a whole lot stronger to the casual observer.
KET
Years ago
I suspect that's the reason for signing these partnerships, it makes the NBL look stronger plus the players get more stuff out of it
NBL Fan
Years ago
In others news, the application page is up for the GM position of the Brisbane Bullets on Seek.
Mark-e-Mark
Years ago
Seek hey? I thought they'd have more internal channels to source prospects.
Mick
Years ago
I think the "internal channels" of sourcing important jobs have been one of the biggest factors in the ongoing struggle of basketball in Australia...
Peter
Years ago
There would be a fair amount of upside for the partners. Given the participation rate for basketball in Australia, you would think it's good advertising / endorsement for nbl players to be wearing their product, particularly since their brand would be promoted on tv. Surely they would be expected and willing to pay for this and not just provide the product.
The partners could also take turns as being game day sponsors.
"partnerships" always work best when both sides are winners. It also formally brings in lots of other parties who have a vested interest in getting the nbl to succeed given their brands are associated with it which is a good thing.
Very good initiative to get as many of these partnerships in place as they can imo.
Well done LK and team as this is a good way to establish plenty of relationships with lots of potential upside.
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