Isaac
Years ago

NBL partners with Hoyts to show NBL ad in cinemas

The NBL today announced cinema giant @HoytsAustralia as the Official Cinema Partner

The partnership with @HoytsAustralia will see the #HardBall commercial played across HOYTS cinemas as part of the pre-feature advertising!

Roy Ward noted on Twitter that the Hoyts CEO is Damian Keogh which presumably didn't hurt negotiations.

I do laugh at each official partner announcement that isn't a major car, telco or food brand. Official sock partner is my favourite! But this sounds like a no-cost opportunity they might as well take.

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Happy Days
Years ago

Lots of partnerships but is there any coin involved or are they just contra deals???

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Anonymous
Years ago

If Keogh is involved it will be contra ;)

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Anonymous
Years ago

It is funny the names for the sponsor deals. " Cinema partner" is just ridiculous haha

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KET
Years ago

Haha I think we're going to start seeing even more obscure partnership titles soon.

Geez, the sponsorship area of the website is starting to get crowded

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Anonymous
Years ago

An NBL competition being run in conjunction with the official drugs supplier ;) Chemistwarehouse on all dockets.

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Anonymous
Years ago

KFC, Official fried chicken partner.

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Anonymous
Years ago

I like it. A lot of small, quick wins that don't cost much for either party. Supply partnerships could be the first step for some more substantial sponsorship in the future. This is precisely the type of thing an up and coming or league with lesser prominence should be doing

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Dazz
Years ago

It's like the community radio stations that don't have "commercial advertising." Instead they have "station sponsors" or "community partners."

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Anonymous
Years ago

Who pay real money Dazz.

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Supernintendo Chalmers
Years ago

It's more expensive to go to a Crocs game than the movies.

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Anonymous
Years ago

"NBL Partners with Hoyts" = NBL pays Hoyts to show NBL ads in cinemas. Maybe gets a reduced rate in exchange for splashing the Hoyts logo around a bit, and gets to make the NBL game experience a bit better by having some free movie tickets to hand out. But basically the "big news" is that the league is buying some ad space.

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Sirjump
Years ago

I like this and the opportunity it opens up. Say your team is in the Finals series and has travelled interstate for a game. Your local Hoyts broadcasts the game (ideally free of charge - and they make the money from drinks, food etc). There's a market for this.

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Anonymous
Years ago

"It's more expensive to go to a Crocs game than the movies."

Doesn't seem right does it. Occasionally a movie will be 2 hours of good entertainment. Crocs games are like going to the movies knowing that you're about to watch The Fantastic Four.

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Anonymous
Years ago

Love it Sirjump, great idea!

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twenty four
Years ago

"Official Popcorn, Choc Tops and 3D Glasses Partner"

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Mark-e-Mark
Years ago

Four seasons, official condom partner of the NBL

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Anonymous
Years ago

Clag, Official glue partner