Isaac
Years ago
Nike sign LeBron for life
Unprecedented deal for Nike.
BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company's 44-year history.
Nike has never before announced a lifetime deal like the one they did with James today. Assume MJ has at least a de facto one.
A source close to the deal told ESPN that it easily surpasses the 10-year, $300 million deal Oklahoma City Thunder forward Kevin Durant signed with the world's largest shoe and apparel brand last summer.