Adelaide has a large ethnic population that follows the soccer, particularly Italians and Greeks. It is the equivalent to Aussie Rules Football for them. It will always get a good following. For me, soccer does absolutely nothing. I find it one of the most boring games to watch but not everyone thinks the same. I don't think advertising well is going to solve the problem for basketball, its more a case of trying to make a culture change. Not many people understand the rules of basketball and for that reason cannot get enjoyment out of it. One of the things that comes with Australia being a multi cutural country, is that you have to share its audience with many other sports, particularly the ones that are common to the countries that people come from. I doubt its a way of advertising that is successful for Adelaide United, its just that it already has the soccer fan base here in Adelaide.