And a little designator preceding it saying "ARTICLE". Basic usability issues.
I tried a test on my sidekick here at the office - he's a web developer too, technically able, quick on the net and follows basketball to some extent (plays it more than follows it). Anyway, took him to one of those match report pages and asked him to find the link to the box score. He did exactly what I did - look down the bottom, look in a sidebar, check the menus, etc. Even moused over the "ARTICLE" icon next to the boxscore link and then kept looking for it elsewhere. After long enough, I pointed it out. If neither of us could find it quickly and easily, nor Hoop Addict (as noted on OzHoops), nor others, there's something wrong. If the Sportal guys are thinking "but it's right there at the top, they must be idiots" that's a poor attitude to have.