"LINK PIRIE LIGHTNING" "LINK WHYALLA LIGHTNING"?!?!?

Firstly you come on here and slag off Angela, and that didn't work and now you are trying to bad mouth the owner, again. Move on ANON. It is getting boring. He paid for the team, he can do what he wants.

It's a legitimate point of discussion, surely? The logo no longer includes "Adelaide", nor the uniforms (at least not prominently).

Your response to the topic can stand as "his team, can call it whatever he wants" if you'd like.

I would've gone with Adelaide Link Lightning, but who knows, there's more of a regional focus recently that could've been the reason for the change.

I'd be interested to find out how successful that kind of 'name' advertising has been in the past.

I guess it worked pretty well for the Fellas Gift store. They signed the deal in 05 for a year, and because it was so bizarre, it got noticed a lot more. Then after a year, they dropped the deal, probably because they'd gotten all they wanted from it? A years worth of bizarre, noticeable advertising?

But with Link, I'm not sure how well it would work. I mean, the Fellas Gifts was something fans can go 'Oh yeah that sounds like an interesting store, I'll go check it out.' whereas with Link Engineering, just not sure how relevant it is to the target audience?

They are playing games in Mt Gambier this year, maybe has to do with that, making it more of a whole SA focus rather than on the City of Adelaide. Also gives better coverage for the naming rights sponsor.

I would suggest he uses his business name so he can write off some of his costs through his other business.

Could do that while retaining "Adelaide" in the name, right? Still, smart tax write-off.

Regional strategy could be viable. In Adelaide, they get 900ish and have more competition. Say they played a couple of games each in Port Lincoln, Mount Gambier, Whyalla, etc could they get reasonable attention? If no other state-level teams did that, they could be the big ticket in town on those nights.

If Adelaide needed to be dropped, why not call it "South Australia Link Lightning"? Let it be known wherever they play that the team belongs to South Australia. This would cover both Adelaide and all regional areas in South Australia.

157767 - is that you Carla??????????

The team name comes from Colonel William Light.

SA Link Lightning or Southern Link Lightning could work if there was a distinct shift to more regional games.

At least "Link" works a whole lot better than "Fellas" did.

From a business point of view maybe Vince wants Link to be a national company with no boundaries to just SA? Maybe it already is, I don't know.
In regards to the original question of why the majority of sponsors are from Whyalla, that would be purely Vince's influence. He is a very good business man and would deal with some big companies in Whyalla who would give support to the Lightning because of Vince, so bringing him on as owner has obviously helped in sponsorship dollars.
This is also probably why we have such a stacked team this year!

"LINK PIRIE LIGHTNING"

I like the sound of that!!!!!

What will they be doing in late Feb, will look good in Panther uniforms for the "Blitz"