Those are all worse than "NBL", especially "B-League" which would be an embarrassing choice and "BLA(h)" which isn't much better.

To be honest, I think they fluffed around and came to realise that there wasn't going to be anything significantly better that wasn't off-track or trying too hard (e.g., working an X into it).

While I do think that the brand has negative associations, the priority above that is simply marketing the league and that can still be done reasonably effectively with the NBL brand. New logo, no stupid slogans like "It's all fun", and then try some actual consistent advertising that unites the clubs.

Ive always liked the OBA. Oceana Basketball Association.

my guess is that it will be just known as the 'Hummer(?) Championship'

The only other one that madeany sense and sounded OK was 'The BIG League'

but there is a very popular rubgy league magazine called the Big League

Well said Isaac.
I think it's moreso the improvements that need to be made at various levels (salary cap, better organised management and more consistent teams, etc) that people will be looking at.
You can implement the catchiest name, but if it's the same product underneath the fluff, it's not going to make any difference and I think they know that.
I have no issues with it staying as the NBL as long as they drastically improve the product itself- I think you might find most people of the same school of thought.

The Tiny Pinder Cup sounds good to me.

australian national basketball association - ANBA

Tiny Pinder Cup leads to many possibilities of comments, but will leave it alone due to the sick nature of 'offences'

Tiny Pinder Cup ha ha.......is he still in the Colonel Klink ??

hyundai a-league

"O"ceana "B"asketball "I"ncorporated.
Obi (Seamus) Wan, to be the media figure & massive body corporate focus.
Al Westover to chip in with the back to the streets motto:
"I SWEAR, this is the best F*%#'N game in the F@$^'N CoUNTry."

hillary:

"hyundai a-league"

Looking forward:

The "Hyun Dead League"

As Isaac suggested, stick with NBL as it does have good international recognition with Australia. However it needs re-badging and a lot of good PR work - something the NBL has been very poor at over recent years. It could take a few (or more) years to get some respect back for the name in the greater sporting community.

DoubleDfan, No.

No probs Ian. : )

I actually agree that there's nothing to be gained from walking away from the established name of the NBL.
If anything, it puts pressure on the new infrastructure to bring the goods, or get flamed. I was never a fan of moving to the summer league for that very reason. If you want a competition, face it.

If you want to have the best chance of success with your league, avoid competition from outside and focus on your own competition.

hmm..what about ...

The NNBL

Nothing New Baskeball League

My disapointment with the "new " league grows with every passing day, i am still to hear a SINGLE thing that will change the situation from what we have currently.

I wonder just how much the A league spent in its marketing over the first 2 years..I wonder how much the NNBL will spend?

Probably Oct start is better than mid-sept.
After the footy finals.
Jan holidays always big crowds getting out to all sports, including ours.
Seems a chance at a bit more media in summer.
Nov start probably even better.
I was always a winter fan, but starting to lean towards summer for newNBL.
They are probably gonna have, in winter, the semi-pro, second tier league.

My disapointment with the "new " league grows with every passing day

Maybe owners put up the licence fee and the salary cap. Possibly no need for points cap or guarantee, then.