This is a fun debate, its good to discuss something without being abused for your point of view!
TV are not screaming for more NFL games. They know the product is cooking at its current supply level and are leveraging that. As are sponsors etc etc.
You make the point that less games = less opportunities for sponsors. I am not convinced it does. Ask any club, and they will tell you that sponsors struggle to use their ticket allocations, and struggle to use their hospitallity if they buy a full season package. Games come around too often, they are not a special occasion etc etc. basically....the product is not in demand... many times over the years I have heard of a sponsor downgrading their package etc because they could not make full use of it. Its easy to get box seats for an NBL game....its easy to get an invite to a box.
Back to oversupply. I would suggest to you that a root cause of the lack of TV coverage, of the falling sponsorship numbers etc etc is oversupply.
IF FTA were seeing sold out venues every week in the NBL then it becomes a persuasive reason to look at the product seriously. If venues were sold out every week then sponsors would be attracted to that.
But having 2-3 sell-outs across the whole NBL season and across all venues is just a disaster, even at the significantly downsized venues some clubs are playing in.
And while you can take my argument to the extreme I am not suggesting that ...i am saying that you need to get to a point where all home games are a break even proposition, and some are sell-outs or close to, before you can get to media and tv and sponsors and start to demand some real value back into the sport.
The proofs in the pudding, the strategy of moving to an increased number of games across a 22 week schedule has simply not worked....its been a disaster in terms of average crowds, and it has led to downsizing stadiums (melbourne) and crap stadiums (west sydney et al).
If you are losing money on a home game what are you running it for? ok, so I just took 32k, but it cost me 40k to run the event. Do that eight or nine times a year and the hole gets bigger and bigger. Its not just dragons, its cairns, and wollongong and the old Kings etc etc.
Overall i base this on a quality versus quantity argument. I would rather have 12 home games appropriately spaced, with a better selection of game nights, than 15 home games where you end up playing 4 weeks in a row at home and the "event" nature of the thing disappears to be replaced by the "chore" of needing to get to the game.
Sorry, but i think the season schedule and the game style are core marketing decisions - they are about the product as a package. marketing is all about supply and demand. It's all about yields and price points.