
LC
Years ago
NBL experiencing online surge
BA reports that the interest in the NBL online is experiencing a surge.
BA Website: http://linky.com.au/ru602
After the first full month of the new season, the NBL's LiveStats offering saw 54 031 unique browsers generating 7 million page impressions for the month of October.
During the same period in 2008, 32 663 unique browsers generated 3.38 million page impressions when viewing LiveStats.
Today’s figures represent an increase of 65 per cent in unique browsers and a 108 per cent increase in page impressions.
The NBL uses the FIBA LiveStats system developed by Sporting Pulse, which is in use with over 20 professional leagues around the world, delivering scores and statistics to fans in real time as well as play-by-play analysis and shot charts.
Basketball Australia Chief Executive Larry Sengstock said the reliability of the FIBA LiveStats system, which was developed for the sport’s international governing body, had played a large role in building trust with NBL fans and was being reflected in the increase in online audience.
Thoughts on why the stats say what they say?