Isaac
Years ago
NBL sign agreement with Centrebet for two years
NBL SPONSORSHIP SURGE CONTINUES WITH CENTREBET AGREEMENT
On the same day that Basketball Australia announced that it had secured iiNet as Naming Rights Partner for the National Basketball League for the next three years, BA also revealed that it had signed a major partnership for the NBL with Centrebet.
Under the terms of the deal, Centrebet will be the Official Sports Betting Partner of the NBL for the next two years.
Centrebet, who were first licensed as a sports bookmaker in 1992, already have in place partnerships with several major sporting codes including the AFL and NRL.
BA Chief Executive Officer Larry Sengstock said the new partnership was further evidence that the NBL was continuing to enjoy a massive upswing in its commercial attractiveness.
"Centrebet are one of Australia's leading sports betting providers and they have recognised that the NBL is making major strides commercially," said Sengstock. “They have a history of being ahead of the curve and in 1996 were the first licensed bookmaker in the Southern Hemisphere to offer online sports betting. Clearly they see that the NBL is poised to move its business to a whole new level.”
“As a sport we’ve undergone a massive structural transformation in the past two years in order to put ourselves in a position to reap commercial rewards, and we are now starting to see the tangible benefits of that hard work,” added Sengstock.
“Sports betting in Australia is hugely popular and wagering on basketball is a large part of that industry that generates millions of dollars. Basketball has lagged behind other codes until now in terms of reaping the rewards of that public expenditure but this new partnership will see some of that money flow back into basketball and be reinvested in the sport.”
In the past few months the NBL has signed new long-term commercial partnerships with Network Ten and its digital sports channel One as broadcast partner, iiNet as Naming Rights Partner, AND1 as official Apparel Supply Partner and Spalding as Official Ball partner. The NBL has also signed an agreement with Sky Television as its broadcast partner in New Zealand.
Luke Brill, Head of Marketing and Gaming at centrebet.com, said Centrebet was excited about the new partnership.
“Centrebet are delighted to be the Official Sports Betting Partner of the NBL,” Brill said. “This partnership includes full integration with all the broadcast media and branding throughout the competition.The opportunity to be part of the future of the NBL is very exciting for us at Centrebet and we truly buy into the vision for the sport.”
As per standard Basketball Australia practice, the financial terms of the agreement were not disclosed.