TEN-FOLD RATINGS INCREASE FOR NBL SEASON OPENER
18/10/10
Over the weekend, the NBL made an outstanding return to free-to-air television on ONE, achieving a ten-fold increase for the season-opening Melbourne v Sydney game on Friday night compared to the previous season opener.
The game saw the return of the Sydney Kings to the NBL after two years out of the competition and their win over the Tigers was watched by an average audience of 56,000 and a peak of 130,000.
Sunday saw the Adelaide 36ers host last season's champions, the Perth Wildcats. The 36ers win was watched by an average audience of 73,000 and a peak of 172,000.
Network Ten’s general manager sport, David White said: "This is an excellent result for the first round and reflects the work that went into launching the season by all involved. These early ratings are extremely encouraging and we look forward to playing a part in the continued growth of this exciting sport."