As highlighted by a few, as member clubs of the VJBL, a section of the uniform is reserved for the league logo. Generally when a 'naming rights' sponsorship is sold, the sponsoring organisations logo is incorporated into the league logo - examples already provided; Godfrey's with SEABL, Wattle Valley with WNBL, previously Philips with NBL. Guaranteed the clubs themselves received nor financial benefit from any of these arrangements - but yet, the leagues utilise the funds as they see fit.
The difference in this instance is that MU have actually stated publicly what the funding will be used for. Now, the new role within the VJBL is not a direct appointment, planted in BV by MU but rather part of the sponsorship detailed what 'x' amount was to be used for; in this case a liaison role. Again, clubs do not benefit financially from this move directly but this role may (may not) mean a club doesn't need to employ someone themselves on a PT or casual basis, or rely so heavily on volunteers (do any clubs operate with volunteers anymore or does everyone expect something these days?)
Another allocation of their financial contribution goes into referee development - there are enough forum topics on this website crying in need for referee development, surely no one has any objections to this. Again, perhaps not direct financial benefit to the clubs, but maybe now they don't have to pay out of their own pockets to run referee course etc. Meaning the money can be used/filtered into other avenues to benefit the club - so it is as good as money.
The same goes for coaching clinics. Surely some of this money is associated with the MU Community Coaching Clinics I've heard are available to clubs and associations. Again, clubs don't have to shell out for presenters and coaches don;t pa out of their own pockets to develop themselves, which heaven forbid improves our game. Again no financial benefit other than your club now saves more money that it can direct elsewhere.
The more relevant questions are;
Is you club savvy enough to utilise the sponsorship benefits available to better itself?
Does your club then use the money it saves by embracing these benefits to benefit itself?
Most clubs are set up as not for profit entities - if they can save money by utilising MU programs, then it has more resources at its disposal - the money has to be used for something.
None of the above affects your clubs ability to sell sponsorship in other areas of your uniforms or stadiums or programs. The MU badge is simply going on the part of your uniform you never actually owned anyway - the VJBL does. And that would be in all clubs member agreements when they sign on to the VJBL.
Personally I am not a fan or follower of MU. But I do give them credit for funnelling some money back into junior levels of our sport. Something we all cry for and monotonously plead makes logical sense given the extraordinary participation rates in our state - but no one else has done to this point. If another NBL team is established in Melbourne, be it Dragons or Magic, I will more than likely support them in favour of MU, but again, credit to MU for doing something that no one so far has been prepared to do.
Similarly, the Godfreys sponsorship of SEABL didn't make me trade in my Dyson, nor did I buy a Philips TV when they sponsored the NBL. I think I have had one Wattle Valley product in my entire life and I did;t buy it just because they sponsor the WNBL. Pretty sure my club doesn't purchase uniforms through AND1 (SEABL), Blackchrome (Big V), ISC (NBL) or Peak (WNBL) either but I certainly am aware of their brands which means their sponsorship is working to an extend because I know of them - just like those annoying commercials that make no sense but you know what brand they are associated with. Surely you;re all big enough to make up your own mind who to support regardless of what logo appears on your childs uniform.
And whilst you or your club didn't personally benefit financially from this sponsorship - you are getting offered something for nothing, which means you can then go out and get something else you originally could;t afford.