The Asian player outside of salary cap has Been written about
By me adnauseum on this forum and shot down relentlessly. It truly is the best way of getting Asian viewers who happen to be in our time zone. Nuff said.
No, no its not.
For a start, wtf is an "asian"?
Are we talking Israel? Siberia? India?
I PRESUME we're talking South-East Asia, but even then there is no single market. If you want decent penetration there would need to be language specific commentary
First problem is that they need to get the NBL broadcast into the right markets with the right commentary. Really that needs to build of an existing broadcast deal, at the very least with foxtel.
Even then, people aren't going to switch on or off because of some random player who may or may not have some heritage in common.
If they could overcome the logistical problems, then having an actual TEAM from their country could be a massive draw.
Alternatively, you play a few games there, and get cities to "adopt" NBL teams. Maybe some form of pre-season lightening carnival?
It's all a great idea, but would require a lot of work, over an extended period.