Flinders80
Years ago
How do clubs with smaller budgets engage fans
What things can a club do to influence fans to come to the games without spending a tone of money. Both during the off season, during the seasons and game night. Here are a couple of things I have come up with that do not require huge effort (either time or money)
Off Season - Change future contracts to include a greater time for players to spend in the community. Promote signings with professional shareable images. See United/Hawks signings.
This does not need to be an expensive task.
During Season - Engage local bloggers (10 with a viewer base of a certain level) with free All Access seasons tickets with conditions to write about the club/games each week. Packages up good news stories for the media so that they become fillers rather than waiting for the newspapers to do real journalism. It does not matter if they don't use them. Keep them coming pre-prepared
Game Night - Hook into the volunteer base to ensure you got operational people on the game nights to help with setups. Use the dimming of lights and spotlights to create suspense and along with intro videos before game. Again utilise people with the required skills with freebies like seasons tickets. Look at your halftime show and make sure that every game you have something modern and entertaining.
Many of the ideas I have presented just require engaging the right people with the required skills and finding out what's in it for them. Hooking into the volunteer network in your area for me is a great start.
I know there are many other ideas out there
