On-court branding by NBL clubs
So the centre-circle NBL logo is back for another year, along with various other league sponsors around the court. Including, most notably, the locations Melbourne United have been putting their team logo.
Which leaves essentially no court space for team branding. If the league can buy centre-circle decals for every team in the league and force them not to use that space for sponsorships, they could at the very least make each centre circle contain the logo of the home team.
Townsville, Adelaide, Cairns and Sydney are the only teams who even manage to get their team colours on the court, IIRC. And that's only true of Sydney at the Entertainment Centre. Hisense has those default blue-green out-of-bounds areas, NZ, Perth, Illawarra the Cage and Margaret Court have blank out-of-bounds areas. Adelaide have been deprived of their centre-circle team logo for the past two years.
To me, the fact that you can watch a game, look at the court and have absolutely no idea which team is at home is a problem. It's probably not worth the expense of losing a sponsor, but the NBL's insistence on their logo at centre court negates that argument.