Isaac
Years ago

Nike sign LeBron for life

Unprecedented deal for Nike.

BREAKING: Nike has signed LeBron James to a lifetime deal. Largest single athlete guarantee in company's 44-year history.
Nike has never before announced a lifetime deal like the one they did with James today. Assume MJ has at least a de facto one.
A source close to the deal told ESPN that it easily surpasses the 10-year, $300 million deal Oklahoma City Thunder forward Kevin Durant signed with the world's largest shoe and apparel brand last summer.

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Anonymous  
Years ago

Jordan has his own brand under the Nike banner...he's still in front as his "deal" will live on longer than he.

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Isaac  
Years ago

The ESPN article notes that they considered spinning off a LeBron brand, but decided against it.

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Anonymous  
Years ago

Wise move as it would always be the little brother to Jordan.

Everyone either loved MJ or at least respected him. With Lebron you either love him or hate him.

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mystro  
Years ago

Tinker Hatfields sneaker designs had a lot to do with Jordans Legacy, if he had gone to Reebok it probably wouldn't have been the same.

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