Great article Q&A with LK
Sorry if this is re-post. But great insight.
I love this line:
"It's mum and dad with their kids and they cheer like hell and they jump up and down and the music is pumping and we are in actual fact what a lot of sports try to pretend to be now. Everybody is trying to go back to a shorter format, more entertainment value, faster and higher scoring.
Sports like cricket, netball all of them are trying to come up with a way to be basketball and it's in our DNA to be that, we just have to make sure that we keep on doing it right."