Gerrans in Cairns Post: NBA jaunt a waste
But is this where Australian basketball needs to go?Full article
Sorry, this will obviously be the unpopular opinion after every man and his dog slurped the announcements earlier this week, but Aussie hoops needs more work done on the ground in Australia before we worry about playing against the best in the world.
I really do not think the NBL's owner, Kestelman, is putting his attention and effort, and more importantly all that cash, in the correct areas.
This is either short-sighted or link-bait IMO. Almost every issue faced by the league requires that it gets attention - fans in stadiums, watching games on TV, etc. There is a significant portion of the potential audience who are oblivious to the quality of the NBL or write it off in comparison to the mighty NBA, and forging bonds between the leagues is no waste. Playing pre-season games there (even assuming the big names won't play), hosting games here, having college teams visit - all of that promotes professional basketball in Australia.
This is like an argument that investing more in Instagram posts is a waste. It's not - it's projecting the league professionally to its audience, and a key segment too.
More confidence in the league as a solid venture rather than the flakey basketcase of past years is exactly what is needed. Win back the respect of lost fans and lost media.
With crowds come a full coaching complement and physio/strength support stuff in Cairns. It will all help more than an article suggesting that the NBA games are a wasteful distraction.
Minor issues like the tribunal are a completely independent focus. There is zero chance that focus on the NBA prevents them from never doing the letter-writing fumble again or trying to find consistency with penalties.
And I don't think the Crocs form an argument in any of this. Their demise was largely of their own making.