Anonymous
Years ago

Hungry Jacks signs on as major NBL sponsor

The Kings jerseys have altered NBL logos on the top left shoulder.

The NBL logo has been shrunk and a Hungry Jacks logo placed underneath.

(Mod: Updating thread...)

THE National Basketball League has landed a whopper of a sponsorship deal with Hungry Jack's getting on board as naming rights partner of the rejuvenated competition.

The restaurant chain first signed as the NBL’s major backer in 1987 when the Brisbane Bullets won the title and are back for the competition’s 40th season, which gets under way tonight when Adelaide host Melbourne United.

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Anonymous  
Years ago

1990 all over again!

Reply #648401 | Report this post


Anonymous  
Years ago

Will work well in Cairns and Wollongong

Reply #648413 | Report this post


alexkrad  
Years ago

Do the kings jerseys have a heap more sponsors than usual though?

Powerade on the back and sydney.com on the front?

Might just be for these NBA games

The Wildcats jerseys for sale definitely don't have HJ's under the NBL logo.

Reply #648424 | Report this post


Anonymous  
Years ago

Hmmm...

It doesn't make sense for Hungry Jack's to have a super tiny logo for one pre-season game, unless they like throwing money away so kudos to the Kings if so.

Reply #648426 | Report this post


Anonymous  
Years ago

Wildcats have a deal with alcohol think again and healthway to advertise anything junk food related. Including Gatorade. That's why all the labels on sports bottles are tapped over.

Wonder how this will work with HJs on board as league wide sponsor?

Reply #648431 | Report this post


Anonymous  
Years ago

League > club

Reply #648432 | Report this post


Anonymous  
Years ago

It hasn't been confirmed in anyway yet.

Reply #648473 | Report this post


Anonymous  
Years ago

It also hasn't not been confirmed as well

Reply #648475 | Report this post


Anonymous  
Years ago

Good idea, change the title to HJ may or not be

Reply #648477 | Report this post


Anonymous  
Years ago

NBL gets HJ!

Reply #648479 | Report this post


Anonymous  
Years ago

NBL is the type of guy that gets HJs but now BJs

Reply #648480 | Report this post


Anonymous  
Years ago

but not*

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Anonymous  
Years ago

Cats would want to hope it's not a league sponsor, otherwise health ways will pull their what i would presume would be 1mil or so sponsorship just to prove a point. They will probably get compensation from the NBL as it would be more than a million dollar sponsorship deal on the line, all the merchandise that has the crap alcohol think again in it, signage, decals and advertisement.

Reply #648485 | Report this post


Anonymous  
Years ago

Jawais dream come true if discount comes with it.

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Manu Fieldel  
Years ago

HJ's is only a 2-3 minute drive from the Taipans practice facility

Reply #648494 | Report this post


Dome Rat  
Years ago

Yes because Cairns aren't already sponsored by Mcdonald's FFS

Reply #648508 | Report this post


Anonymous  
Years ago

Some people don't understand subtle humour

Reply #648513 | Report this post


twenty four  
Years ago

Do they sell beer at Perf games?

Reply #648576 | Report this post


Curious  
Years ago

Eventually

Reply #648593 | Report this post


Train  
Years ago

http://www.news.com.au/sport/nbl-lands-huge-sponsorship-deal-ahead-of-adelaide-36ers-and-melbourne-united-launching-40th-season/news-story/b004e867af01f1c7d5a859c7134fa270

It's official!!

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Train  
Years ago

"THE National Basketball League has landed a whopper of a sponsorship deal with Hungry Jack's getting on board as naming rights partner of the rejuvenated competition."

Reply #648611 | Report this post


Anonymous  
Years ago

The centre circle on Brett Maher court is now the Hungry Jacks logo.

Reply #648619 | Report this post


Train  
Years ago

I imagine this would be the norm for all stadiums under the naming rights deal.

Reply #648624 | Report this post


alexkrad  
Years ago

Perth Arena also has the NBL/HJ logo at center court

Reply #648626 | Report this post


Anonymous  
Years ago

Good article today in the Fin Review. HJ confirmed as naming rights. A business colleague of Kestleman.

Reply #648629 | Report this post


Anonymous  
Years ago

Going to love what Healthway/Alcohol Think Again are saying behind the scenes.

Reply #648630 | Report this post


Anonymous  
Years ago

Article is behind a paywall.

Reply #648637 | Report this post


KET  
Years ago

The NBL only signs sponsors who have majority red logos

Reply #648656 | Report this post


Anonymous  
Years ago

Going to love what Healthway/Alcohol Think Again are saying behind the scenes.

Wildcats are hypocrites now, interesting times. Surely contracts get rescinded?

Reply #648660 | Report this post


Dome Rat  
Years ago

are they saying we need to stop selling beer, hot dogs pies and cokes at games?

Reply #648664 | Report this post


Anonymous  
Years ago

How are the Wildcats hypocrites?

Reply #648667 | Report this post


Anonymous  
Years ago

They are just using a health promotion government agency for easy sponsorship dollars.

Reply #648668 | Report this post


Blitz101  
Years ago

It's not like the Cats are directly promoting it, so should it really be a problem. But if it is who they going to find to put up a 1mil sponsorship that's not government based.

Reply #648670 | Report this post


Anonymous  
Years ago

Um yes, thats how sponsorship works.

Easy sponsorship dollars is the most laughable comment ever

Reply #648671 | Report this post


Anonymous  
Years ago

When does the sponsorship end with Healthway end? Gravy train is over.

Reply #648673 | Report this post


NBL Fan  
Years ago

Exciting news for the NBL. You'd think its for big dollars, hopefully this can at least offset the running of the Bullets for this season or at least cover most/majority of TV production costs.

Reply #648674 | Report this post


Anonymous  
Years ago

Oh, the anti-Perth trolling is strong with this one...

Reply #648675 | Report this post


Anonymous  
Years ago

Surely this will harm whomever has mcdonalds as a sponsor

Reply #648678 | Report this post


Anonymous  
Years ago

Go and google the WA Healthway controversy how the previous board in charge were throwing away money to any and all sporting events to use public funds to get tickets for themselves to every sport in Perth. The deal was dodgy in the first place and now HJs is a major sponsor is the icing on the cake. What a farce.

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Blitz101  
Years ago

What I was getting at Anon was that's it not a Cats club sponsor like life time
Dental its a league sponsor, yes it will be on the jerseys, decals on court ect but they didn't approach them directly. So it shouldn't matter the only part of the healthway brand I see at the games is the alcohol think again, nothing about healthy eating... do HJ's sell salads these days

This is the last year of Healthways Sponsorship deal or it ends Today no doubt it will be in the news or wildcats members 1st email.

Reply #648692 | Report this post


Anonymous  
Years ago

"Go and google the WA Healthway controversy how the previous board in charge were throwing away money to any and all sporting events to use public funds to get tickets for themselves to every sport in Perth. The deal was dodgy in the first place and now HJs is a major sponsor is the icing on the cake. What a farce."

Incorrect. Healthway is there to provide sponsorship to sports and arts so there was nothing dodgy about signing the deal. The issue was that the board and management in that department were using the benefits for themselves, and not for further promotional activities that would develop their brand.

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Anonymous  
Years ago

Is Alcohol Think Again part of Healthway.

It's not about what you see... it's about what you don't see.

There's no music used that references alcohol and binge drinking culture.

All labels to the teams sports drinks are tapped over.

There are no other junk food or soft drink sponsors as part of the Wildcats corporate sponsors.

Yes junk food is sold at the game and you can purchase alcohol, but it's never promoted by the club.

Alcohol Think Again is also the reason why you never see the Wildcats promoting a "bar" or "pub" as a place to watch an away game.

Obviously league sponsors are out of the Wildcats control, but I just find it interesting because what if part of the sponsorship is to have x amount of PA mentions for HJ's at games and that message becomes more powerful than the healthy living messages.

Reply #648699 | Report this post


Anonymous  
Years ago

Well played LK.

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Anonymous  
Years ago

"Is Alcohol Think Again part of Healthway."

Yes.

Reply #648701 | Report this post


UseTaHoop  
Years ago

Comment above:

"When does the sponsorship end with Healthway end? Gravy train is over."

Gravy is unhealthy anyway.



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Anonymous  
Years ago

Hence the pun.

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Anonymous  
Years ago

does anyone have any idea about the $ value of the deal

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Anonymous  
Years ago

Pun "—noun

the humorous use of a word or phrase so as to emphasize or suggest its different meanings or applications, or the use of words that are alike or nearly alike in sound but different in meaning; a play on words."

Perhaps an ironic or sarcastic anti-pun

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Ricey  
Years ago

Are there not deals in the AFL with organisations against drink driving and alcohol abuse while the league has beer sponsors? Hmmmmm. I don't think the Wildcats will have any conflict. They can still push the healthy message while the league has a HJ logo. It's not like you'll be seeing a player from each team working at HJs now

Reply #648957 | Report this post


Anonymous  
Years ago

Wildcats have a significantly smaller HJ logo at centre court than Adelaide had

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Anonymous  
Years ago

Cairns have covered up their Maccas logo with a beautiful new white bumper sticker

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Anonymous  
Years ago

Illawarra have 2 NBL logos too

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