Opportunity for the NBL to get sponsors?
With the cricket ball tampering saga dragging on, the latest is the (not so) "unexpected" rush of sponsors to drop Cricket Australia to avoid the bad press.
While not being able to offer the same FTA exposure (currently), is now a great opportunity for BA and/or NBL to jump on these sponsors? I would have thought that Asics could be an interesting brand to try to get in the basketball family and as far as Magellan is concerned, I would have thought they would be a good fit as well as basketball supporters are actually more affluent than supporters of other sports.
I know this is a little bit like chasing a dumped girl for crazy rebound sex, but if those businesses are getting out of one sport, they have a history of wanting sponsorship and therefore may be interested in basketball.