Anonymous
Years ago
Media coverage increased this off season
The NBL released some stats on off season media coverage:
"MEDIA COVERAGE OF THE HUNGRY JACK'S NBL CONTINUES TO GROW EVEN IN THE OFF-SEASON. According to Meltwater, between April and October there were 36,503 pieces of media coverage (print, online, TV & radio) which generated an advertising equivalent value of $131.7 million.
This represents a significant uplift in coverage compared to the same period last year.
* Online coverage +146%
* Television +152%
* Radio +66%
The NBA X NBL games generated the most coverage, with 5,923 mentions and generating an advertising equivalent value of $31.2 million. "
What does advertising equivalent value mean and are those numbers good?