Isaac
Earlier this year

Illawarra Hawks announce partnership with SLAM

Looks like prominent branding on each Hawks singlet:




The Illawarra Hawks have announced a brand-new partnership with basketball giant SLAM Media Inc. for the 2019/20 season.

The announcement with SLAM, a full-service basketball media company, will see them take the lucrative position of Front of Jersey Sponsor on the Illawarra Hawks Home and Away Jersey for the NBL20 season.

The deal will catapult exposure of the Illawarra Hawks into an international market, predominately in the USA.

Illawarra Hawks General Manager, Mat Campbell said he was excited to welcome SLAM to the Illawarra Hawks family.
Full story

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Anonymous  
Earlier this year

Huge for NBL and Australian bball. The melo effect
Slam has 800 000 Twitter followers alone.

Reply #755940 | Report this post


AngusH  
Earlier this year

Imagine someone telling you 12 months ago that SLAM would be sponsoring the Illawarra Hawks in 19-20.

Reply #755943 | Report this post


Reality  
Earlier this year

Do we think any money is involved in the deal or is it about levering dollars/clicks and views for other sponsors

Reply #755946 | Report this post


Anonymous  
Earlier this year

On SLAM Twitter

SLAM
@SLAMonline
·
1h
It's a #SLAMfam thing.

Proud to be the
@illawarrahawks
’ jersey sponsor.

It already has a lot of loves and retweet’s

Reply #755950 | Report this post


Anonymous  
Earlier this year

Huge news for local brand whores who associate a name brand with credibility. NBA fanbois will eat this up, which makes it a great signing.

Reply #755959 | Report this post


Anonymous  
Earlier this year

SLAM
@SLAMonline
·
33m

LAMELO JERSEY

Preorder LaMelo's
@illawarrahawks
jersey NOW

Reply #755961 | Report this post


Fryz  
Earlier this year

Oh yeah there's money involved. Sponsorship prices have tripled for this season. My mate used to be a player sponsor for $12,000 for the season, seats down the front. When he went back this season it was $30k for a player sponsor, over $120k for a jersey sponsor. Can't see the hawks handing out that for retweets.

Reply #755962 | Report this post


Anonymous  
Earlier this year

CHA-CHING $$$$$$$$$$$$$$$$$$$ and so on

Reply #755963 | Report this post


Anonymous  
Earlier this year

The NBL needs sponsors or their is no NBL just the same as any sports
And the NBL needs fans or their is no interest
Melo and SLAM are the biggest news ever to come out of the NBL ever and the start of the season is still a month away.

Reply #755964 | Report this post


Perthworld  
Earlier this year

@Fryz interesting figures. The problem is what happens post-Ball when bridges are burnt with the older long-term sponsors in such a small market.

Reply #755991 | Report this post


Anonymous  
Earlier this year

If I was the hawks I would've signed a 3 yr deal

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Smith  
Earlier this year

And Reality takes stupidest comment of the day....

Reply #755993 | Report this post


Anonymous  
Earlier this year

Imagine if Melo gets on the cover in his NBL gear (possibly with RJ Hampton too?).

I could see it potentially happening

Reply #756031 | Report this post


proud  
Earlier this year

Absolutely you'd be trying to leverage a multi year deal if you can. The idea of brands leaving after Ball goes home isn't sustainable and their involvement with America should be more extensive with NBAxNBL games next season with their sponsorship on the jerseys

Reply #756032 | Report this post


Anonymous  
Earlier this year

Ummm,I think Slam realise Melo will only be there for 1 year so why would they go for multiple years. Don't think Ogilvy will be on their front page in 21/22. Some people should go to basic marketing class to understand that. Doubt the Big Issue would even take free advertising on the singlet after next year, be too depressing for their readers.

Reply #756035 | Report this post


Anonymous  
Earlier this year

If the talent in the nbl doesn't rise significantly in the next few years, I can see the league being laughed at outside of Aus. A league that looks to make headlines through popular figures but lacks The overall talent and quality gameplay. Looking at most benches in the nbl atm and it looks pretty grim.
We have several Australians and kiwis overseas still that are earning less in Bush leagues but have chosen to play in for more gametime and as a result nbl rosters are being filled with players that are not nbl level. We also have a lot of nbl players in there mid 30s currently and are at the end of there career with few quality young guys coming into the league to replace them The Next few years could be a little shaky if they don’t boost the cap or bring in higher calibre imports.
Those in the nbl that keep saying it is the 2nd best league in the world are kidding themselves, it is not even a top 5 league.

Reply #756037 | Report this post


Anonymous  
Earlier this year

"Oh yeah there's money involved. Sponsorship prices have tripled for this season. My mate used to be a player sponsor for $12,000 for the season"
Wow. He really is a wood duck. That is an obscene anout of money to pay for a player sponsor. Let alone the other figures you have quoted. #wooduck

Reply #756038 | Report this post


Anonymous  
Earlier this year

Heard SEM wanted $400k for jersey sponsors

Reply #756040 | Report this post




 

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