Anonymous
Last month

NBL to announce international broadcast deals

"Next Stars signings LaMelo Ball, RJ Hampton, Terry Armstrong and Didi Louzada are all drawing more viewers to the NBL with Ball's game on Friday night in Hobart attracting over 100,000 viewers to a live stream.

"Our overseas audiences are multiples and multiples beyond our local audiences. It's a local Tasmanian play, a national play and an overseas play," Kestelman said.

"The Next Stars program is already a huge success and we haven't even started the season yet.

"They are our window to the world and the coverage we've had in the US surpassed my expectations and those were very high.

"We'll be announcing some new broadcasting deals over the next few days that will exposure our game even further internationally.""

Source: https://www.theage.com.au/sport/basketball/kestelman-says-the-nbl-can-help-take-tasmania-to-the-world-20190922-p52tt2.html

Topic #45939 | Report this topic


Anonymous  
Last month

Hopefully there stream was better than, Friday was reasonable but today was very poor, we have to do better.

Reply #764098 | Report this post


KET  
Last month

Yeah stream today was useless, but that is completely different to proper NBL coverage

Reply #764099 | Report this post


Anonymous  
Last month

It's the Blitz. Best coverage in years if had watched it years ago.

Reply #764103 | Report this post


Anonymous  
Last month

Like the billions of eyeballs watching when they broadcast to China lolz!!

Reply #764107 | Report this post


Anonymous  
Last month

Coverage of the Blitz was way better in 2016 and last year.

Reply #764114 | Report this post


Anonymous  
Last month

Need to sort out there streaming forvsurel

Reply #764137 | Report this post


KET  
Last month

NBL have done a deal with Facebook to stream 52 games into the US

Reply #764139 | Report this post


Anonymous  
Last month

I couldn't watch it on Sunday the stream was to bad and to have a dunk comp with 3 players was a bad idea

Reply #764140 | Report this post


Reality  
Last month

Facebook stream with no body watching...great!

Reply #764150 | Report this post


Anonymous  
Last month

Facebook stream with no body watching...great!



What do you mean?

Reply #764155 | Report this post


Anonymous  
Last month

The NBL will stream a selection of games from the 2019-20 Hungry Jack's NBL Season live on Facebook Watch in the U.S.

The partnership with Facebook calls for 52 NBL games featuring NBA Draft prospects LaMelo Ball and RJ Hampton to be streamed on Facebook Watch via the NBL Facebook page.

An additional 23 regular season games (one per round), finals and other highlights will be streamed in Australia and New Zealand on Facebook Watch as part of the agreement.

Ball (Illawarra Hawks) and Hampton (SKY Sport New Zealand Breakers) will play in the NBL as part of its Next Stars program. Both are expected to be selected in next year’s NBA Draft.

NBL Commissioner Jeremy Loeliger said: "This partnership will ensure huge exposure for the NBL in the biggest basketball market in the world.

“It also reinforces our status as the best basketball league in the world outside of the NBA during what is an incredibly exciting time for the sport in Australia and New Zealand.

“There is a lot of interest in Melo and RJ ahead of next year’s NBA draft but also the NBL and basketball here more broadly."

Karren Rogers of Facebook Australia Sports Partnerships said: “We’re thrilled to bring the exciting action of the NBL to Facebook Watch.

“People in the U.S. - especially Ball in the Family fans – will enjoy watching two of basketball’s brightest young stars develop overseas, while those in Australia and New Zealand will now have a new way to watch and interact with the NBL.”

A record 13 Australians played in the NBA last season and 113 NBA players have played in the NBL since its inception in 1979.

The Hungry Jack’s NBL Season tips off on October 3 when Melbourne United plays new crosstown rival South East Melbourne Phoenix in the Throwdown at Melbourne Arena.

LaMelo Ball will play his first game for Illawarra against the Brisbane Bullets on October 6. RJ Hampton will make his debut for the Breakers against Andrew Bogut’s Sydney Kings on October 18. Both games will be available on Facebook Watch for fans in the U.S.

The first Facebook Watch broadcast in Australia and New Zealand will be the opening game of the season on October 3, when Melbourne United and South East Melbourne Phoenix face off in the Throwdown.

Reply #764156 | Report this post


Anonymous  
Last month

#melofactor

Reply #764157 | Report this post


Cram  
Last month

"It also reinforces our status as the best basketball league in the world outside of the NBA "

Tell him he's dreaming.

Reply #764162 | Report this post


KET  
Last month

NBL can stream games on Facebook anyway (see NBL Blitz)

What's different that makes this an agreement/partnership? I suspect this is a bit of a "We stream games into the US if you let us say we're in a partnership".

I imagine the value is in being "partnered" with a massive social media company.

Reply #764163 | Report this post


UseTaHoop  
Last month

Aren't ESPN broadcasting games to the US?

Reply #764169 | Report this post


Anonymous  
Last month

ESPN Australian and New Zealand only

Reply #764177 | Report this post


Anonymous  
Last month

It's facebook watch
It’s more than just NBL hype. Facebook is trying to compete with YouTube and other streaming services. it will bring in more viewers to this platform.
It will make a lot of $$$$$$ for Facebook and the NBL over the NBL season and beyond #melofactor

Pulled this from google

Facebook Watch is a video-on-demand service operated by Facebook. ... Facebook Watch's original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.

It’s all about more viewers and more $$$$$$$$ in turn = a better NBL

Reply #764186 | Report this post


Anonymous  
Last month

Some blitz stats

NBL Owner Larry Kestelman has declared this year's NBL Blitz in Tasmania the "biggest and best" in the history of the league.

The biggest crowd of the Blitz, 3,521, attended today's final games in Hobart, with a total of 8,647 fans attending games in five locations over four days with packed stadiums across the state.

An estimated 340,000 viewers watched the live stream of the Blitz on Facebook and Twitch around the world. NBL players from all nine clubs visited 21 schools across the state and conducted clinics with children and made a number of other community appearances.

Kestelman said: “This has been the biggest and best NBL Blitz ever with huge crowds and fantastic engagement right across Tasmania.

“Tasmanians have shown they are hungry for NBL and I want to thank everyone who has come out and supported the Blitz this week. The Blitz has also gone around the world via our live stream on Facebook and Twitch.

Reply #764188 | Report this post


Cram  
Last month

"it will make a lot of $$$$$$ for Facebook and the NBL over the NBL season"

Maybe a $, but far from $$$$$$

Reply #764210 | Report this post


ME  
Last month

"Facebook stream with no body watching...great!"

Yeah, 108,000 people tuned in to watch LaMelo's first game. But continue...

Reply #764216 | Report this post


Anonymous  
Last month

"it will make a lot of $$$$$$ for Facebook and the NBL over the NBL season"

Maybe a $, but far from $$$$$$




Yeah, 108,000 people tuned in to watch LaMelo's first game. But continue...

Exactly

Reply #764224 | Report this post


Anonymous  
Last month

In 2018 Facebook had 2.8 billion monthly users
It also made

Reply #764231 | Report this post


Anonymous  
Last month

Made 55 billion in revenue in 2018
It owns Instagram that will connect to Lamelo 4.9 million followers and Lonzo's 6.9 million and liangelo’s 2.4 million and ball in the family’s 1.9 million followers that =$$$$$$$$

Reply #764234 | Report this post


LC  
Last month

The NBL as a league is still behind the Spanish ACB when it comes to domestic leagues.

The EuroLeague is the #1 league outside the NBA. Then I would put the Spanish ACB next.

Then we can start discussing other likes like the NBL.

Good to have aspirations though.

Reply #764251 | Report this post


Anonymous  
Last month

VTB league plays plenty of money as well, there top teams would certainly give nbl top teams a run for there money, same as Turkey, Greece, France and Germany. Spain is the top of the heap though.

Reply #764262 | Report this post


LC  
Last month

Agreed anon.

Eurocup / VTB United / Germany / Turkey / France / NBL --> all of a similar level.

Reply #764279 | Report this post


Perthworld  
Last month

The World Cup Final was like an ACB All-Star Game.

Reply #764285 | Report this post


paul  
Last month

"The NBL as a league is still behind the Spanish ACB when it comes to domestic leagues."

The ACB deserves to be the best domestic league, but the gap to the NBL is smaller than it used to be. On any given day an NBL team could beat an ACB team, and their talent is spread across 18 teams rather than 9.

The NBL is right up there now as a domestic league, though the claim of best outside the NBA doesn't add up, that is clearly the Euroleague.

Reply #764294 | Report this post


Anonymous  
Last month

If you throw enough mud some will stick

Reply #764298 | Report this post


koberulz  
Last month

According to Olgun the NBL is actually getting a rights fee from the Facebook deal, unlike their domestic TV deal.

Reply #764304 | Report this post


Anonymous  
Last month

Facebook watch

Facebook Watch is a video-on-demand service operated by Facebook. ... Facebook Watch's original video content is produced for the company by partners, who earn 55% of advertising revenue while Facebook keeps 45%.

Reply #764316 | Report this post


Anonymous  
Last month

The NBL will earn 55% of the advertising revenues

Reply #764318 | Report this post


koberulz  
Last month

This sounds like it's more than just that ad-revenue share:

Reply #764328 | Report this post


UseTaHoop  
Last month

"the league and networks will share advertising revenue, which is the main source of revenue from the local broadcast deal."

Sounds more like the advertising is most of the revenue stream. I'm not sure what those revenues would be like. Lotta $ in sports gear though (shoe sponsors might pay for ads).

Still better exposure in bigger markets though, compared to past years.

Reply #764334 | Report this post


Anonymous  
Last month

Facebook already has advertisers ready to go and many more every day.
Facebook watch ads are around 15 sec long and target specific markets.
Potentially millions of Americans will see the NBL this season

Reply #764341 | Report this post


koberulz  
Last month

"the league and networks will share advertising revenue, which is the main source of revenue from the local broadcast deal."

Sounds more like the advertising is most of the revenue stream.
That's referring to the ESPN and SBS deals, not the Facebook deal.

Reply #764347 | Report this post


KET  
Last month

Curious as to the amount we are talking. The closer the NBL can get to cost neutral production, the more sustainable the league will be. In turn, the coverage and reach offered to sponsors will hopefully mean more sponsors, more money for league and teams to cover broader costs.

Reply #764351 | Report this post


Anonymous  
Last month

Any reason it's just Illawarra and New Zealand games (that adds up to 52) rather than giving Facebook all the games?

Reply #764356 | Report this post


Zodiac  
Last month

Because the yanks wouldn't be interested in watching any other teams than those with LaMelo Ball and RJ Hampton on their rosters.

Reply #764357 | Report this post


Anonymous  
Last month

Not like they'd run out of bandwidth though

Reply #764359 | Report this post


KET  
Last month

NBL owner Larry Kestelman said Facebook was paying a rights fee for the deal and, while he would not reveal the exact number, said it was "a significant amount".

“This is part of our strategy of making the league the second-best in the world. As a result of that, it means we get more eyeballs from overseas watching the league, and there is a buzz about us now. So what that means is we think that it will not be long until we are generating more rights revenue from overseas than we do here.

“We are shown in 33 countries now, across various platforms, which we are very happy about.”

Reply #764360 | Report this post


Anonymous  
Last month

Brazil would watch Kings games and Didi

Reply #764362 | Report this post


Zodiac  
Last month

That's great for the NBL even if the money is coming from outside of Australia, this Next Stars initiative has been a real winner for the league.

Reply #764365 | Report this post


Anonymous  
Last month

The us viewers will still see all the NBL teams over the season a few times each.
The Australian nba guys might help support the other NBL teams

Reply #764368 | Report this post


Big Ads  
Last month

Was there an opportunity missed with the Illawarra Hawks not being included in the NBL x NBA tour?

Reply #764376 | Report this post


Anonymous  
Last month

Australian fans of Brazilian decent or heritage already following Didi in big numbers.

Reply #764394 | Report this post


Anonymous  
Last month

Didi has a lot of pelicans fans on the teams Twitter page. Maybe the kings games needed to be streamed into the USA as well

Reply #764409 | Report this post


KET  
Last month

"In a new initiative, Sportsbet will align with the new post-game TV show Live @ Hungry Jack's Presented by Sportsbet on ESPN, which will provide viewers with a unique insight into the NBL."

Reply #764475 | Report this post


Anonymous  
Last month

In a flow on effect American brands will benefit for free like K mart America, Wilson , Mitchell and ness , Europcar , Aldi USA and under armour USA
on the other side it will benefit Qantas.
MG have been trying to find a way back into the USA for last 10 years after a 30 year absence,it's good for brand awareness.
Chemist warehouse has online sales it could even benefit from this more than they bargained for.
And tourism Australia get some free advertising as well.

Reply #764604 | Report this post


UseTaHoop  
Last month

"And tourism Australia get some free advertising as well.“

If Larry's smart (which appears likely) with his marketing, they’ll approach tourism bodies (national, state and local) for short tourist spots to play in game breaks, highlighting local attractions.

Cycling on tv does this really well, it’s an integrated travelogue with the commentators spraining the stage venues almost seamlessly into the comments. Basketball could do something more like the Australian open (tennis and golf) versions.

Reply #764612 | Report this post


Anonymous  
Last month

^yep

Reply #764619 | Report this post


Anonymous  
Earlier this week

As of 23/10/19
NBL Twitter 60k follows
NBL Facebook 185k follows
NBL instagram 132k follows
NBL YouTube 18.4k follows

Reply #769308 | Report this post


KET  
Earlier this week

It's only 21st October....

Reply #769311 | Report this post


Reality  
Earlier this week

Brands will be smart and look at the short term hit a LaMelo might have before handing over big bucks or long term deals.

The NBA/China issue could open the door for the NBL to try and squeeze some views/growth from that market depending on where the NBL owners sit on the human rights stuff.




Reply #769320 | Report this post




 

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An Australian basketball forum covering NBL, WNBL, ABL, Juniors plus NBA, WNBA, NZ, Europe, etc | Forum time is: 2:50 am, Wed 23 Oct 2019 | Posts: 797,031 | Last 7 days: 1,560