Million people watch Hawks-Bullets on Facebook
The NBL's decision to go all in with its 'Next Stars’ program is seemingly paying off already, with one million people in the United States tuning in to the Facebook live stream of the Illawarra Hawks’ game with the Brisbane Bullets.Full story
That number makes it the most watched NBL game of all time, and is thanks to the presence of LaMelo Ball, the projected top-3 pick in the 2020 NBA Draft who decided to play one year in Australia before declaring.
Before the 2019-20 NBL season began, the league announced a partnership with Facebook, with a selection of games set to be streamed live on Facebook Watch. The purpose: make the most of the presence of up-and-coming NBA talent like Ball and the New Zealand Breakers’ R.J. Hampton.