Not great.

It'll do. Signings please

Looks Tassie Devils and College Basketball inspired

Preferred the previous (current?) one

Looks like a red version of the Tasmania Devils football club

It's not great, but I suspect wildcats fans care more about a successful season on court?

Agree with KET, first thing I thought when I saw it was it felt collegey

What in the actual fuck? This is a downgrade.

Looks more like a pussycat than a wildcat.

Putrid, must have taken all my comments and opinions in their "fan survey" and done exactly the opposite. Would love to see the real results of the survey instead of being told what the fans have said. I suppose they had to blow the marketing budget somehow, and also get it back by a money grab with new uniforms that fans need to buy. Transformation partner HUM would be laughing all the way to the bank

To me it's inferior, but more to the point, why even change now?
Are they trying to cut all possible ties with our era of greatness?
Mission successful I guess with Bryce gone and the branding gone as well.

What a waste of time & resources.

The cat logo looks fiercer and I prefer the font for the wildcats. Times change so happy to embrace a new logo. Just give us a good team :)

Ohh God nooo! This looks so cartoonish. Why does a wildcat need to have long untamed hair. It resembles more like a feral tabby cat. Wildcats like tigers, leopards, cheetahs etc have short fur and bold athletic lines. I seriously could have drawn a better logo than that. And go back to the black and gold while we're at it. At least they are colours that actually resemble our state.

I know thats never going to happen.

Their Instagram breakdown says

This rebrand isn't just a new look. It's a full-court reset: built to re-energize our culture, connect with the next generation of fans, and fuel a bold new era of dominance - on and off the court.

Then about the logo

Wild Fur - Constructed with sweeping lines, like players cutting in and out of the keyway on a play.

Ingrained in WA - The only NBL team in WA.

Colour - Our iconic primary colour is red, so is the Red Army.

Looking Forward - Our wildcat is always facing to the right, looking forward to the competition.

Wordmark - A curve inspired by American basketball culture and Perth in a windswept lean riding our renowned westerly winds.

Well it accidentally got put up, taken down quickly, as it was supposed to go up tomorrow. Too many people saw it and they just launched.

The Tigers to United re brand probably went over better tbh

Speaking of Melbourne this new Wildcats logo reminds me of the final Tigers rebrand, which was universally derided, before they became United.

Looks more like a pussycat than a wildcat.

I was thinking that too PW. That final Tigers branding was....not good.

Speaking of, as I was watching the wildcats video on insta talking of new branding I had a moment of panic that they were somehow changing names. I think its PTSD

Welcome to your post-Cotton era

"To me it's inferior, but more to the point, why even change now?
Are they trying to cut all possible ties with our era of greatness?
Mission successful I guess with Bryce gone and the branding gone as well."

Completely agree with this. If there was any time to NOT break with the previous brand, you'd think this was it... To be fair I'm sure it was underway before and completely separate to the Cotton debacle, but the timing is terrible.

I asked ChatGPT to rewrite their pitch to fans, but using this forum thread for inspiration:

This rebrand isn't just a new look. It’s a bold new misstep: expertly designed to confuse longtime fans, alienate tradition, and usher in a new era of 'who asked for this?’ — on and off the court.

Wild Fur - Shaped with erratic, unkempt lines, as if the wildcat just woke up from a nap under the stadium bleachers. It’s less "cutting through the key," more “ran headfirst into a fan-submitted Canva file.”

Ingrained in WA – Still the only NBL team in WA, now with a logo so generic it could belong to any club from Wanneroo to Wisconsin. A uniquely local look that proudly says: ‘Go Tassie Devils!’

Colour – Red remains the heartbeat of the Red Army. Unfortunately, so does disbelief. The shade hasn’t changed, but the vibe sure has. It’s heritage reimagined through the lens of “eh, close enough.”

Looking Forward – Our wildcat faces right, symbolizing the club’s ongoing pursuit of the next questionable design choice. Boldly looking to the future — while the fanbase wistfully scrolls through Google Images of the old logo.

Wordmark – A sweeping curve inspired by American college logos, a touch of AFL knockoff energy, and Perth’s famous westerly winds — which must’ve been blowing directly through the design department during development.

Meh, as someone from the East coast, I don't hate it, but I also don't particularly care. Change always gets people offside.

More interested in how their on-court kit will look, and what they do with their roster

Speaking of, as I was watching the wildcats video on insta talking of new branding I had a moment of panic that they were somehow changing names. I think its PTSD

It's Lion-O from Thundercats.

Most sports rebrands come with a ton of hate initially. Especially when the timing is bad as Wildcats fans are still coming to grips with losing Cotton, we dont have high opinions of the management right now.

But I think over time it will gradually get accepted and once its settled down we may start to like it.

My first reaction was I didn't like it - too cartoony, the Wildcat chin droops too low and he looks unfit - but Im slowly hating it less the more I see it. The word mark looks good, tidy and works for me.

Understandably, the club is rocked by Cotton's departure and then, even before the dust settles over that, they (the club) drop another bomb, new branding, to deal with. Some like it, some don't, some don't know. All are saying the timing is bad.

Is it smart PR or dumb?

2 bombs at once won't take as long to get over as 1 bomb twice.

Pretty ordinary logo. Takes keep it simple stupid to a new standard low. I think the person who created Tassie devils logo did this one, definitely no new or innovative design features in this.

Fan boy Mark referred to a rebrand during the last season so I guess this has been in the works for some time. No doubt he and Teflon Mills think it will be a big winner.

Personally, I'm indifferent towards it. I would rather they focussed on getting the basics right...like not disenfranchising your all time great, recruiting some decent players, booking stadiums for play off games etc.

Not a lot has gone right since Fan Boy took over the club. Hopefully they can put a competitive roster together. I suspect the fan base is almost out of patience with them.

Interesting comments from Mark Arena on the brand reveal press conference:

- The wildcats gave Cotton 6 months + 3 days to make a decision.
- Looking at the last 2 years teams with well rounded rosters won the championship, which is something the cats want to build. Less reliant on one player.
- Mark is confident from round 1 they will have a team to win a championship

So it confirms my thinking that Cotton was always likely to leave the cats and only came back to the NBL when he didn't gel with the overseas vibe. If your offering him a contract for 6 months, I think you have done your due diligence.

The 6 months thing is kind of meaningless given part of that was midseason and Cotton wanted to test FA.

How long did Cotton have post-season to actually consider the offer before it was pulled?

If you're a Perth fan, do you then accept that however long that was, was a reasonable time to then go "ok time to move on"?

Yes I can say as a Perth fan I moved on a couple of days after BC did to be honest. The "Bryce might not be here next season" chatter started a long long time ago so have had a lot of time to get used to the possibility and think about how the team would adapt. Watching a balanced team like Hawks win it all and seeing a lopsided team like the Cats not win it all for 5 years - Arenas comment about a balanced roster is spot on. I'm looking forward to seeing what they can pull together for the season, the past is the past.

So the roster that Mills and Rillie put together wasn't balanced?

The personnel on the roster were fine. The only reason that the team was so one dimensional was that Cotton played for almost 40 minutes every game. Surely that is on the coach rather than the roster?

Exactly JK. There's no reason why they cant have a balanced roster with Bryce in it.

Perhaps the salary cap is the more limiting factor. But to rub salt into the wounds his citizenship should go through in August and they would have been able to marque his contract and free up a tonne of space.

And they weren't far off being a championship team last season if they perhaps had a decent on ball defender to impact against the likes of Goulding Clarke etc. Sunday Dech unfortunately arrived a season too late.