Re AIS being a marketing tool, I mean for the individual players and the remaining NBL franchises, not the AIS as such.
IE even if the AIS were to lose every game, there would still be some stand-out players every year. Even on poor teams there are still players that get 20 shots a game and put up numbers.
Of course not all the players will go on and play NBL but it will introduce players such as Andrew Bogut, Luke Schenscher, Kickert, Newley, etc to the average Australian bball fans who don't go to National Junior Champs or follow the SEABL.
IE When the 36ers announce they have signed say Brad Hill and Joe Ingles from the AIS, fans aren't saying 'who' but instead can think back to the young kid who got say 15 points and looked impressive against Brett Maher.
I guarantee you that no one bought a Townsville season ticket when they announced they had signed Newley. However, if they had seen a young Newley play NBL for the AIS for a couple of years they might have.
I completely agree that an outstanding team certainly does not ensure financial viability. However, introducing further teams in an already struggling league competing for pretty much the same sponsorship dollars certainly doesn't help.
Together with this, introducing struggling expansion teams such as Hunter and New Zealand don't exactly command huge crowds on the road resulting in even further losses for the existing teams.
I don't agree with you that you need balance and parity amongst teams to have a successful league. No matter how even and competitive a league someone will come first and last. Some would say that the NBA was at its most successful when the Lakers and Celtics were winning championships every year and a young MJ was scoring 35ppg.
Crowds don't come out to watch the 36ers play NZ because they know we are going to win. The crowds come out to watch us play the Kings and Tigers, ironically games we are more likely to lose.
Crowds still go to watch the lower placed NBA teams because every second night a superstar comes to town such as Lebron, Kobe, Shaq and the NBA can market accordingly.
Take Hunter, West Sydney and New Zealand out of the league and merge Cairns with Townsville and I question whether the league would be much worse off?
9 teams with four teams making the play-offs. 24 games per season with less diluted teams, cheaper season tickets as less games, less travelling costs, etc, etc.
I can't see any of the above being bad for the game from a fan or financial stand point.
If the teams could afford it, introducing the 'franchise player' cap exemption as per Isaac's other post together with the drafting of graduating AIS players who don't go to college or returning college players could be some interesting initiatives for the NBL.