Isaac
Years ago
NBA Finals TV ratings up 38%
It's been suggested at least since the Gasol trade that a Lakers-Celtics final would be a dream for Commissioner Stern and the NBA.
And now, validation of that with news that Game 1 of the Finals rated at a 38% premium over the equivalent game of last year's Cavaliers-Spurs snorefest.
In fact, the TV ratings so far are the best since Lakers-Pistons in 2004.
Brief article on the ESPN site