Aussie
Years ago

Latest NBL ratings Fox Sports and SBS

Sydney v Perth 33k FOX Sports 3

Illawarra v New Zealand 15k SBS

Just for those that are interested.

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Kaiju
Years ago

how do they figure out how many people watch on tv??

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Anonymous
Years ago

http://www.oztam.com.au/TheRatingsProcess.aspx

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Zodiac
Years ago

It's an archaic formula but some people have official ratings boxes in their homes, I've only ever known one family to have one and they then collect the data from all the boxes around the country to extrapolating it to get a rough estimate of how many people around the country were watching that channel at that time.

It's often been criticised as an imprecise method as for example what if only a handful of families with the ratings boxes watch basketball? What if every single one of the houses with ratings boxes love basketball?

I've always suspected the industry isn't interested in getting a more accurate picture of who is watching what because they probably wouldn't like the reality that a lot of people don't watch traditional TV anymore.

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Anonymous
Years ago

There are periodic concerns around the accuracy of the ratings but there is no other publicly available metric.

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ME
Years ago

33K is reasonably strong and on the upper end of NBL ratings.

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Isaac
Years ago

Two big city teams as well. Wouldn't have hurt.

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AngusH
Years ago

Much more interested in the digital numbers.

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Fundingsland
Years ago

The ratings are an embarrassment to the NBL and hence why there is no serious corporates stepping forward and no FTA deal in the wings

LK will get tired pf spending money soon enough and then the league will capitulate

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Anonymous
Years ago

33k is hardly an embarrassment on foxtel considering the numbers they were getting last season it has doubled. It will take time to build the ratings do you think aleague just automatically got high ratings.There was also 40k for the Brisbane vs Cairns game last week

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Fundingsland
Years ago

It hasn't doubled at all, that's a fairy tale

last year NBL games got between 20-40k depending on the game

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paul
Years ago

The average average rating on Fox last year was around 15K at mid-season. I didn't see the end of year average, but traditionally it drops away during Australian Open and then picks up towards the end of the season and for playoffs.

I haven't seen anything this year apart from the occasional one tweeted by Media Week Aus so it's hard to compare.

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Anonymous
Years ago

What sort of numbers do A-League games get on Foxtel?

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Anonymous
Years ago

This article suggests the numbers were only 11000-12000 last year.

http://www.afr.com/business/sport/china-could-be-big-business-for-basketballs-larry-kestelman-20161007-grxfoi#ixzz4Qip1s2pw

"While crowds are growing and the number of sponsors for the league has increased, broadcast numbers are still small on pay-TV, where matches last season are understood to have averaged audiences of about 11-12,000 viewers"

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Anonymous
Years ago

It's easy to get down about the numbers but even something as popular as the English Premier League was only averaging in the mid-30s a couple of years back.

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Hoops

Latest NBL ratings Fox Sports and SBS

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