Next season I would love to see season tickets formatted in a way where you could choose how many and what games you wish to attend. Prices would vary accordingly such as all 15 games $20/game, 12-14 games $22/game etc. This would provide options for people who can't afford a full season, as well as not penalising regular season ticket holders who might have something already scheduled (wedding, christmas party, new years eve outing etc). As for me, I dont go to new years games and probably not to the australia day game, but I am currently paying for them. This is certainly a consideration when determining if a season ticket is worth the money.
This option should be available to the public throughout the whole season.