If Michael Jordan played today
If MJ was in the league today - I think with social media, that he would be one of the most hated players in the league outside of Chicago.
There would be ex teammates sub tweeting what a prick he is, vines of him at casino's drunk the night before the game, and his personality would come across as fake through social media. The hyper competitve thing that was talked up in the 90s as great leadership would be criticised daily in blogs, talking head shows, etc.
On the court he would still be untouchable although I dont think the Jordan brand would be as big.