Years ago

Virgin Australia becomes Official Airline Partner

Virgin Australia General Manager of Brand and Marketing Michael Scott said: "Virgin Australia is thrilled to be welcoming the NBL into our portfolio of sponsorship partners and supporting the NBL with its new vision.

“We look forward to flying the teams, coaches and equipment across our expansive network, and continue to support the NBL's growth in Australia and New Zealand."

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Marcus Camby  
Years ago

Great brand to be aligned with the NBL.

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Years ago

LK is god!

Reply #549886 | Report this post

Years ago

Wasn't this already the case?

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Years ago

Nbl doing well

Reply #549891 | Report this post

Years ago

I still haven't heard of a naming rights sponsor for this season so it sounds like it will be a quite legitimate brand that's well known

Reply #549924 | Report this post

Years ago

Bit of an upgrade from an official sock partner!

Keen to see some non-core-supplier sponsors. Surely LK has loads of contacts?

ISP, car company, national cleaning company (VIP, Jims, etc), computer hardware, men's wear, mobile phone, headphones, home builder, travel agent, etc.

Reply #549937 | Report this post

Years ago

Catch 22 isn't it, to get the big named sponsors you need prime time media coverage, to get primetime media you need big names attached. Time BA really started to push this area of basketball coverage for both men and women to encourage growth within the sport.

Reply #549938 | Report this post

Years ago

It's listed as a major sponsor instead of a supply one. Must be putting up some good money then.

Reply #549939 | Report this post

Years ago

They've got quite a bit of history with the NBL so good that they're on board again.

Reply #549940 | Report this post

Years ago

We don't really know what this means or what it is worth. Obviously the teams have to fly with someone, so the minimum they would be loking for a significant discounts of "normal" ticketing. We don't know if LK has been able to negotiate 10% discount or 50% discount and don't know if its better than previous deeals or not. All we can hope is that the NBL can raise its profile enough so that in future airline actually bid aggressively to be associated with it.

Reply #549959 | Report this post

Years ago

Who's going to be the official toilet paper partner?

Reply #550076 | Report this post

Years ago

I believe negotiations are ongoing with Fairfax and News Ltd for that one.

Reply #550125 | Report this post

Years ago

Haha like the good to have them on board pun by Paul

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