This is a big win for Packer and Murdoch, their investments in Fox Sports & Foxtel will improve with the gradual removal of sport from ONEHD and they also partly own an under performing asset which they can improve and make a profit from.
Ofcourse it totally screws over:
1. AFL lovers with them taking away HD coverage this year and not wanting to broadcast in the next deal (far better coverage than channel 7 IMO.) - Definite Murdoch influence there, he's a major NRL fan and hates AFL.
2. NBL likely to go soon, maybe to Fox if the bridges aren't totally burnt, however it's unlikely the NBL ever gets this sort of audience again, it is also unlikely it will be free on tv again.
3. If you want sport, you have to pay, and pay big as Foxtel has a monopoly over sport now, especially the smaller sports like basketball and soccer. It's going that way with AFL as well, Fox Sports broadcasting every game live on TV, while it's great for Foxtel subscribers like me, I am waiting for that inevitable pricing increase that I cannot afford.
It's unfortunate that the Freeview channels has become just a lot of re-runs opposed to new content. ONEHD tried providing that and was unsuccessful. Sport is expensive, they would have been better off mixing sport with some general entertainment or movies to begin with, but still give sport the premier time slots.
Problem for channel 10 is that cost cutting and downsizing usually does not help a business become successful, and i'm wondering what they will do to recover their falling ratings and profits, however I don't see any AFL, NBL or NBA being apart of the network in the future.