Under the impression that the 36's Media was handling the Lightning teams media this season, it certainly shouldn't be the coaches job to get more sponsorships and increase crowd attendances. However It appears that its not their job either to promote the Lightning, social media sites are hardly ever updated , checked today last time Twitter was updated was 18th October & Facebook 4th November, if it wasn't for fans comments nobody would have known it was a tv game last week or this week. So don't blame the coach. Was told last year one of the players did both sites and did a great job of it, maybe they need to check if she has any media experience, surely its not that hard to keep fans in the loop. Get out to schools and hand out free tickets. Get to malls, rec centers and the like and hand out 2 for 1 offers , sometimes you have to give tickets away to start getting people interested, or get the girls in the media more , promote the women not just the men.