What are Cairns doing that others are not??
Just thought id ask the question of what are Cairns doing differently to everyone else?
given they are a regional team, dont have huge $$$ to spend, yet made the grand final this year, and even in the past couple of years where they have missed the playoffs they are usually competitive, seem to draw a good following, and have apparently made a profit the last 4 years, even if that profit is $1 its better than almost all other teams. They have also made 2 GF series in the last 5 years, so must be doing alot of things right.
Is it simply they budget properly, dont overspend on there roster, and just do the best they can with what they have got? (ie not spending big bucks on a roster they cant afford like other clubs seem to do.)
Do they put more effort into fan interaction and engagement than other clubs?
Does anyone know??
As i reckon most clubs should be following this model (instead of trying to do what say Peth is, as very few will be able to replicate Perths model imo) as it appears to be responsible/affordable in spending, whilst having a strong competitive roster (on court results) and what appears to be a decent and passionate fan base.
If i were a GM/Owner of 36ers, Hawks, Crocs, etc i would be asking this question and doing my best to find the answer and replicate.