Well considering the Wildcats put as much emphasis on the entertainment as they do winning games, I'm sure they closely review how the entertainment performs.
I think the game night entertainment is pretty good for what it is, but for the amount that the Cats have to charge us for tickets to pay for it all makes me think they need to up their game a bit more, or scale it back a bit and lower the prices.
I hope Nick Marvin is taking note the lower crowds they're getting. 10,300 - 11,000 is still by far an impressive feat, but that number is down from last season by around 1,500. With the team still right up there in contention, and the entertainment still good (in my opinion), the only thing I can pin point to crowd loss is the cost of tickets. Lower these by $10 across all sections and the value would be just about right.
And as far as risk losing money - Then they can always scale back some of the game night entertainment. I doubt it would 'lower' the experience of attending a game. It can be a little excessive sometimes.