Two weeks ago
Coles Express becomes naming rights sponsor for NBL1
Coles Express Executive General Manager Michael Courtney said Coles Express is proud to partner with NBL1 at such a pivotal moment in sporting history.
"As part of Coles Group, we are committed to build strong and resilient communities with the aim to help Australians lead healthier and happier lives. We are proud to partner with community organisations like NBL1 to drive health benefits.
“Our respective brands mean a lot to the community, be it at NBL1 grassroot basketball events or our Coles Express team members who support customers across the country when they are on the road. We are excited to help champion and grow the sport of basketball in Australia and look forward to becoming even more involved in our local communities through this fantastic partnership."
Under the agreement, the Coles Express logo will be integrated into the NBL1 logo and all NBL1 Conference logos. Coles Express signage will also be displayed across all stadiums while other exciting activations will be implemented throughout the partnership.