Two months ago
NBL three-year broadcast deal with ESPN, Foxtel, News Corp
The Hungry Jack's National Basketball League (NBL) has struck a history-making media partnership that will elevate the competition to new levels and deliver fans with unprecedented access and coverage.
A new, groundbreaking three-year deal with ESPN will see every game of the Hungry Jack’s NBL season and finals broadcast live on ESPN and reaffirms the NBL as one of the most popular, fastest-growing and exciting sports competitions in the country.
Complementing the ESPN deal are agreements with Foxtel Group, and News Corp Australia, that will significantly amplify the reach of the league to attract new audiences, and provide more content, game analysis, engagement and general coverage.
Hungry Jack’s NBL Owner and Executive Chairman, Larry Kestelman, said the significance of the deal cannot be underestimated.
"This is the biggest deal in the history of the NBL. It is a big win for basketball fans and will result in a huge uplift in the coverage and exposure of our competition across a variety of major media networks and digital platforms," he said.
“This is a proud and exciting day for the NBL which will now be able to leverage the power of Disney and ESPN, the Foxtel Group, as well as News Corp Australia, to gain an even bigger following and grow our game like never before.
"An announcement regarding a FTA partner will be made in due course."