NBA D-League to rebrand as Gatorade G-League

The NBA Development League will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear partnership between the NBA and Gatorade, which will begin with the 2017-18 season.

This is the first deal between a U.S. professional sports league and an entitlement partner.

As part of the deal, a new NBA G-League logo will be featured on new game balls, team jerseys, on-court signage and digital properties. G-League teams will also have assistance from the Gatorade Sports Science Institute to collaborate with programs to enhance player sports performance and recovery.
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