I think this thread has answered my question, people outside of the bball community aren't aware the season is starting.
Qlder, I agree they need to look after existing fans better but saying that only basketball fans will take notice of advertising is rubbish. Sure we will notice the advertising more but we need to get those people who aren't as passionate as us but have a vague interest to come along to a few games each season.
The challenge is getting people there in the first place. If you can get bums on seats, the people there will see that we have a pretty good product and often a great atmosphere. Therefore, they'll come back.
The NBL needs bigger crowds to survive. Basically, the league probably needs to go a few steps backwards to go a lot of steps forward. Heavy advertising, cheaper tickets and more entertainment at games will get people there. Once you've got the people there it makes it easier to keep them coming back.
I've said it in posts a while back but we need more entertainment at games. Not necessarily stuff that will cost a whole lot. I remember the Beach Volleyball at the Olympics being a fantastic atmoshpere (I'm not the biggest volleyball fan) simply because they had a great MC who got the crowd doing all sorts of waves (slow motion and fast forward waves) and plenty of other things to get the crowd going. Simple stuff, but generally very effective. None of this big band stuff at half time, doesn't get the crowd going!