Happy Days
Years ago

Melb United first year financial losses

I was watching yesterdays coverage and i was amazed how many staff united have on the bench. It made me wonder how much money they may have lost in year There overheads must be very high with that amount of staff.

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Happy Days  
Years ago

Year one that should be.

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sixers147  
Years ago

What about the wildcats, they have about 8 assistant coaches, 3 physios and the list of staff is endless. Surely we need equalisation in the NBL, why should they have so many assistants when we see teams like sydney have 1 assistant, Adelaide have 1 KB maybe 2, Hawks have 2.

Another reason why Perth cheat with all these extra staff members.

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bowtie  
Years ago

Yep, and they are all on the roster as well.
NBL should do something about it.

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Uwe Blab  
Years ago

"Another reason why Perth cheat "

How is it cheating?

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Kobe24  
Years ago

Sixers147, its not cheating if its within the rules. Currently the NBL obviously allows a heap off assistants.... you don't know that they are all being paid either. Adelaide could have 10 intern style assistants if they wanted. Its not cheating.

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alexkrad  
Years ago

It's cheating because Perth, that's why.

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Isaac  
Years ago

Sixers have at least KB, Tracy York and Richard Dickel, plus other staff (team manager, medical, etc) on or near the bench.

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Anonymous  
Years ago

How many of those staff are paid though is the question. As I know dickel has his forestville job

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paul  
Years ago

Who cares how many assistants Perth have? Re Melbourne, I think they are expecting some big losses this season, except for the final two games their crowds weren't close to their expectations, and a lot of attendees were on tickets that were part of in-kind deals too.

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Anonymous  
Years ago

Given the title of this thread I take it there has been confirmation of a loss. Has this been reported?

I'm not sure that melbourne have a lot more people on the bench than other teams.

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Nathan of Perth  
Years ago

Assistants on the bench or not, it's still 5 on 5 out on the court lol

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Train  
Years ago

"Another reason why Perth cheat with all these extra staff members"

And even in a thread about Melbourne you find a way to excrete your verbal Diarrhea about Perth

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Happy Days  
Years ago

Nothing announced, just curious as to how much it may be.Have to think around $1m.

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Nobody  
Years ago

Staff aside, the venue costs must be very high too and with so many 'members' using their tix y'day hard to see how they can make a profit. Oh we wont even talk salaries for players either.

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Anonymous  
Years ago

It's United's first season.... Geez...

Crowds were up around 1,500 per game this season (compared to last season being the Tigers)

It takes time to build the brand.

A winning team would help a lot too

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Sammy  
Years ago

Perth don't cheat - they raise the bar and set the example. Which is a good thing in regards to causing the rest of the competition to catch up and as a result giving us fans a better overall standard of basketball on and off the court

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Anonymous  
Years ago

Sammy, well said

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paul  
Years ago

Exactly, NZ and Perth have shown what can be done. The Breakers' efforts are quite underrated, while Cairns are outstanding in their model.

Re Melbourne, it is the first year of one of the most disastrously handled rebrand in sports history. Even had they handled it well there would have been a significant loss, so seven figures would be no surprise.

When the second Melbourne team comes in it will be fascinating to see how this plays out. Hopefully these owners hang around or exit graciously and don't just take their bat, ball and another Melbourne franchise with them.

The two clubs owned by very rich guys who treat them as a toy have both had atrocious seasons, there could be a good lesson in that.

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Anonymous  
Years ago

Youll find a lot of the assistants don`t get paid. WNBL and NBL there is a fair amount of SEABL, BIG V State Champ and some lower divsions where coaches will help out in order to get experience.

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Bear  
Years ago

I am yet to see an assistant coach run onto the court and nail a game winner, or trip an opposition player stopping him/her from scoring a game winner!

Now, that might actually be cheating...

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Anonymous  
Years ago

"I am yet to see an assistant coach run onto the court"

Matt Flinn at Wollongong? ;)

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Anonymous  
Years ago

You would think the huge turn up on Sunday was a very good sign for the future of the franchise, and also interest in basketball generally in Melbourne.

If they can get this thing right with on court success, it could be very interesting.

What's the mail on a new head coach and will they retain any players at all from their squad?

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Happy Days  
Years ago

Who stays and who goes will be dependant on existing contracts and the new coach.

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Anonymous  
Years ago

You hear a lot of talk about Wortho and his attitude and as he wouldn't cheap either maybe Melb need to think about going in another direction.

McRae looks all but gone, Dennis you would think won't be back after being sent to the bench late in the season, Barlow's a role player now, Kickert shouldn't be on marquee player money, Walker is starved of opportunity and Patton could thrive somewhere else. Gaze did say yesterday Corletto has decided not to retire but unsure if he will be back at Melb Utd.

If they move on from Wortho I wouldn't mind seeing him reunite with Joey here at the 36ers.

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Dane Suttle  
Years ago

I went to the game as a very interested spectator, is the NBL worth a potential sponsors money? With Uniteds dismal finish to the season, I wasn't expecting much from the atmosphere at the venue or from the players either, both teams being out of the play-off picture. What a surprise! 10 000 screaming passionate fans, heaps of kids and a fantastic game. Obviously Melbourne United have United a great percentage of the Melbourne basketball public. Get the TV rights down, get some stability to other teams and I think the league has a lot of positives.

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Nobody  
Years ago

Legend.

Hi Dane. Welcome to Hoops. I remember you back in the day ;) Loved to have caught up. Tang says hi!!!

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Anonymous  
Years ago

McRae already gorn, many to follow

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Happy Days  
Years ago

Dont think United will be sad to see McCrae gone.

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Blitz101  
Years ago

On another note saw a pic of united mad Monday and no McCrae, has he gove already?

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Anonymous  
Years ago

"Obviously Melbourne United have United a great percentage of the Melbourne basketball public."

If by that you mean gave away lots of free tickets then yes you are correct.

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Nathan of Perth  
Years ago

Of course McRae is gone, that was the plan!

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HO  
Years ago

"You would think the huge turn up on Sunday was a very good sign for the future of the franchise, and also interest in basketball generally in Melbourne."

Maybe. Was it a papered house? The Brisbane Bullets used to post sellouts, until they stopped giving away thousands of tickets per game.

As for interest in basketball generally, when has Melbourne lacked for interest in basketball?

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Anonymous  
Years ago

Great contribution HO, no sleep last night?

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Bear  
Years ago

Interesting point of view @HO. Obviously an NBL franchise cannot give away all their tickets, somone still has to pay and fund the overheads. However, there would be a threshold for profit/loss where during the season you just want to get as many fans in the gates as possible (doors in this case).

Not being privvy to any statistics on the official gate reciepts, it is theoretically possible to give away a percentage of tickets and still avoid a financial loss I guess.

The reasons for doing so are also valid if you are trying to build atmosphere and your brand, especially to attract future sponsors etc...

Looking at long term projections from a strategic view point, not just a one off season, I get why they would do this and the result is a 10,000 strong crowd, so to the United organisation it has to be a successful result either way...

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Bear  
Years ago

Oh, and on the final point about interest in basketball, I believe that the Melbourne and Brisbane markets are sleeping giants when it comes down to NBL potential...

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Nobody  
Years ago

That's why the Tigers used to have so many consecutive sell outs. Oh wait....

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HO  
Years ago

Bear

Papering houses has a long history of not working if that is what they did. It devalues your product, sends a message that you can always find a way to get a ticket without paying etc.

There are actually academic papers about the true cost of "giveaways" in terms of ticketing. Its just not very targeted as part of your marketing strategy. The GM's love it (full house), the true marketer and CFO hates it (revenue per seat collapses).

I have been hearing people say for years about Basketball in Australia "If we can just get people in the door then they will become hooked and buy a membership or come again" - hasn't worked to date so why would it work now?

Look at BBL. They are not papering the house. They have built a strategy around young families; made it incredibly affordable for the third and fourth ticket consistently. They are playing a long game with T20 to ensure long term participation and attendance at all forms of the game (so attendance at BBL is not the only outcome they are looking at). I was very skeptical three years ago about BBL, thought it was a blow away fad... but hats off to them, its been brilliant. And, participation growth is a welcome side effect.

But, overall, if you are giving tickets away in large numbers then your other fundamentals are wrong, because you are not generating enough demand. I might sample out a new toothpaste, but that is in an enormously cluttered toothpaste market and people HAVE to buy toothpaste. Free tickets are not sampling in this context. I don't HAVE to come to a basketball game. So, the demand needs to be based around the imperative of always being at the game.

I have no idea what Melbourne did, and a big crowd is great for the league. I am not accusing them or criticising them. If they sold 10000 seats then they deserve huge accolades.

As for interest in NBL sure, but there is no lack of interest in basketball in Melbourne.

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Happy Days  
Years ago

Be good to know what the ratio is of freebies against paying customers. You would think they will start to tighten the screws in year 2 once they see there bottom line.

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Bear  
Years ago

Yup, agree, so in essence if they reduce ticket prices to get 10,000 in the doors or give away tickets but keep prices higher and still get 10,000 in the door, the difference is in the value they are placing on their product...

Interesting theory, and of course we all know which one should be used, but if they can't sell those cheaper tickets regardless, then they have anohter problem don't they?

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paul  
Years ago

I think it's more about creating partnerships with basketball associations that including their members being members of the of United. The theory is in return you build your database etc and then get the ability to market directly.

It's a long-term strategy, which had disappointing buy-in this season, but I am interested to see how it goes over the next few years.

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Anonymous  
Years ago

Basing their whole marketing strategy at a demographic that don't have the time to attend games around their own basketball commitments is not going to work.

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Anonymous  
Years ago

All this talk about free tickets.....put your hand up if you got one. My understanding is none were given out

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paul  
Years ago

Thousands of free (in kind) memberships equals free tickets.

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HO  
Years ago

#517384

Good point.

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