What the NBL can learn from Mark Cuban...
Great piece that talks about how he got people going to Mavericks games. The NBL could learn a lot from him.
"He wanted to prove to himself, and to the rest of the league, that pro hoops was a hot ticket, even in places like Dallas. He sensed that a lot of his fellow owners were apathetic about ticket sales. They "didn't care if there were 6,000 people in the stands."
Cuban set out to reimagine the NBA fan experience. His first project was selling out his arena by getting people in the cheap seats. “I wanted to fill [our arena] up because (a) I wanted to see if I could do it, and (b) when you have a full arena, your team plays better. It was part of winning.”
He recalls appealing to fans’ frugality. “I remember the first pitch when I came in was like, 'Look, we have $8 tickets. It’s cheaper to go to a Mavs game than it is to go to dinner or a movie.’ You tell me you can’t get somebody out there to pay $8? I don’t care if we have nobody in the lower seats.”
It worked. Soon the Mavs were filling the top rung of the arena, but that wasn’t all — Cuban started to generate more revenue from the courtside seats, as well.
“I just jacked up the price so high, and in Dallas my center court seats immediately went from $200 to $2,000. Boom, like that,” he remembers. “Because those were the TV seats. You got free food, and you got to walk across the court.”"