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Aussie
Last year

#40275

NBL outrated on TV by lawn bowls

Lawn Bowls 33k

Melbourne United v Sydney Kings 28k

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Anonymous
Last year
12:49 13 Nov 16

Reply #607586

re: We are being outrated on tv by lawn bowls

What about people who refuse to pay for pay tv but watch it on the app for $5.00 a month. Facts and figures can all mean bull shit.


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Aussie
Last year
12:50 13 Nov 16

Reply #607588

re: We are being outrated on tv by lawn bowls

Rubbish. Plenty of A League fans are watching on Foxtel. They are rating anywhere between 50-100k per game.


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Anonymous
Last year
12:52 13 Nov 16

Reply #607589

re: We are being outrated on tv by lawn bowls

Forget about the ratings! NBL is a minor sport for TV viewing. As long as the product is good, the commentators are positive and talk the league up, and crowds fill the arenas to make the TV coverage look as good as it can be, then those that do watch the sport will be happy.

You will never get 100k tuning in to watch the NBL. Foxtel will have modest expectations anyway so i dont think there is a threat to have the league taken off air.

Plus, the NBL pay for the coverage. Which will continue even if they get 50k tuning in.

Lawn bowls caters for a completely different audience anyway - one that probably doesnt rely on online offerings.


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Aussie
Last year
12:58 13 Nov 16

Reply #607590

re: We are being outrated on tv by lawn bowls

"Forget about the ratings! NBL is a minor sport for TV viewing. As long as the product is good, the commentators are positive and talk the league up, and crowds fill the arenas to make the TV coverage look as good as it can be, then those that do watch the sport will be happy."

Wow. I'm sure the Sponsors will be convinced by that way of thinking


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Anonymous
Last year
13:00 13 Nov 16

Reply #607591

re: We are being outrated on tv by lawn bowls

Aussie

Does the a league have an app for $5.00 a month. Soccer to me is boring.


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Anonymous
Last year
13:05 13 Nov 16

Reply #607592

re: We are being outrated on tv by lawn bowls

Aussie, I would bet that sponsors would have reasonable expecations of where the league rates on TV. We dont have a massive flood of sponsors anyway.

I remember a Wildcats Breakers grand final recently where only 24k tuned in on channel 10. Historically no one really watches this sport on TV. A shame but thats the reality.

It has never rated well! I would love for it to rate as well as you would, but you always go on about it. Time to accept that its never going to happen.


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Aussie
Last year
13:06 13 Nov 16

Reply #607593

re: We are being outrated on tv by lawn bowls

Just to add, yes Kestelman is paying for production costs at the moment.

Will he continue to pay for production (which costs a lot per game mind you) costs for years to come? I sincerely doubt it.

He's happy to fund it at the moment but in future years he wants it to be worth something to sell (ie a broadcaster to pay for the rights).

This is where ratings really do count. If it doesn't rate well, it is worth nothing.

Kestelman is a businessman, not a charity.

Ratings bring in sponsorship, creating the majority of the revenue for the League.

Anyone who says that ratings aren't important, clearly has no idea about how professional sports work


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Aussie
Last year
13:11 13 Nov 16

Reply #607594

re: We are being outrated on tv by lawn bowls

"Does the a league have an app for $5.00 a month. Soccer to me is boring."

No it doesn't, which makes it look even worse for the NBL.

People are STILL tuning into Foxtel.

I find soccer boring too but it still ourates the NBL by a long way.


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Luuuc
Last year
13:20 13 Nov 16

Reply #607595

re: We are being outrated on tv by lawn bowls

Zone defence is permitted in lawn bowls and it still rates through the roof, so ... back to the drawing board on that one I guess.


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Anonymous
Last year
13:22 13 Nov 16

Reply #607596

re: We are being outrated on tv by lawn bowls

Whether Kestleman stays involved in running and funding the league after his 3 years will always be a big question to ask, and nobody knows. As an outside observation however I would predict this commitment will continue beyond the 3 years he has now.

Before Kestleman came in the league was virtually dead anyway. It may as well have not existed.

I find soccer boring too, but basketball still has a long way to go to get to their level of profile.

Give it time - keep in mind the league is still rebuilding from that BA era.


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Tempo
Last year
13:27 13 Nov 16

Reply #607597

re: We are being outrated on tv by lawn bowls

The Aussie market is such that Australians want to see the BEST of the best in the sport.
That is why NRL, AFL rate so high because the best players in the game are playing in this comp (obviously AFL is only payed professionally in Aus).
Super rugby doesnt rate that high compared to tests because the best players arent playing in that contest.

The same goes for A league and NBL. The public know the best players in the world play abroad and not here.

The public is fickle in this way, they only want to watch the best of the best.


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Aussie
Last year
13:33 13 Nov 16

Reply #607598

re: We are being outrated on tv by lawn bowls


"Before Kestleman came in the league was virtually dead anyway"

Thank you and why? Because there would not have been a renewed television broadcast partner. Why? Because it didn't rate, which destroyed a majority of the revenue. No revenue= no NBL (or any other business for that matter).

Larry has saved the League, no doubt about that and it has cost him millions.

I hope you are right, that he sticks around after the 3 year period is up.

Kerry Stokes stuck around for awhile after the Wildcats were losing ALOT of money.

He eventually got tired of losing money and sold the club to Vlahov and Longley for $1.00 and the had to clear the enormous debt.

I hope things do improve with time. They will need too


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Aussie
Last year
13:36 13 Nov 16

Reply #607599

re: We are being outrated on tv by lawn bowls

"The Aussie market is such that Australians want to see the BEST of the best in the sport.
That is why NRL, AFL rate so high because the best players in the game are playing in this comp (obviously AFL is only payed professionally in Aus).
Super rugby doesnt rate that high compared to tests because the best players arent playing in that contest.

The same goes for A league and NBL. The public know the best players in the world play abroad and not here.

The public is fickle in this way, they only want to watch the best of the best."

I understand what you are saying but that is still not strictly true.

The A League ratings aren't huge but they are enough for Foxtel to still pay for the rights.

IF we eventually get to their ratings figures, we will be ok


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Anonymous
Last year
13:48 13 Nov 16

Reply #607601

re: We are being outrated on tv by lawn bowls

It was dead because BA saved their pennys and didnt spend a cent on growing the game because they wanted the league to not fall over with heavy (or any) spending. They were in recovery mode. TV wouldnt have been interested in showing a league that BA were serving up.

Kestleman has improved the product 100 times over in less than 2 years thanks to his cash and vision. Yes its not rating great yet but i feel there is still a stigma from the Australian public that the NBL is still crap. This is why im saying that as long as the product is good (which it has been) then thats the best outcome for the game right now.

Rating should hopefilly pick up once people realise that the league is in a better place now than it was under BA.

This is why im not too concerned about ratings (just yet). The product has to be good first. And that part is trending up.


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Anonymous
Last year
14:52 13 Nov 16

Reply #607602

re: We are being outrated on tv by lawn bowls

The league is not of a high enough standard to command viewers. The Sixers shot 31 % FG last night - that is atrocious, of course no on is switching on to see that.


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Anonymous
Last year
14:58 13 Nov 16

Reply #607605

re: We are being outrated on tv by lawn bowls

I think there's a big misconception that we're putting out an outstanding product out there. Yes, it's getting better, but on the whole it's still sub-standard. Probably only the Kings and Wildcats are worth turning your TV on at the minute for.

Honestly, Nate Tomlinson is playing big minutes right now. That says enough about the standard and entertainment factor.


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Tempo
Last year
15:02 13 Nov 16

Reply #607607

re: We are being outrated on tv by lawn bowls

This league will be gone in a few years. You think Kestleman is going to continue to lose money on this?

This is a business venture for him. If he cant see he will make a profit, he will dump it and leave.


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KET
Last year
16:27 13 Nov 16

Reply #607627

re: We are being outrated on tv by lawn bowls

What's your point here exactly? Who cares that the NBL rates because it won't be here for long?

A lot of us care about how it rates precisely because we want the NBL to last!


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Aussie
Last year
16:41 13 Nov 16

Reply #607631

re: We are being outrated on tv by lawn bowls

Thank you KET


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TimberBall
Last year
17:01 13 Nov 16

Reply #607643

re: We are being outrated on tv by lawn bowls

I'm not that worried about the ratings as Foxtel will play just about any sport it can get the rights, they won't cut the NBL.
But the product needs fixing to be watchable for the masses, I'm a cats fan but do try and watch the rest of the games when I can but I never last long before switching over.
1- the production is rubbish, from the score board not updating (sometimes for minutes at a time) to the 'what the hell' high corner camera angle for 3-4 trips up the floor. It drives me insane.
2- Ads and replays at critical times. With 1min to go in a tight game I get a replay of the last 30sec and miss the critical action.
3- and most of all. DWAYNE FUCKING RUSSEL!!!! Get rid of this flog!!!! Knows sweet fuck all about basketball. I swear Fox Footy overpaid him and are now trying to find other ways for him to contribute. The moment I hear him commentating I either flick over or mute and stream a radio broadcast.


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Aussie
Last year
17:14 13 Nov 16

Reply #607652

re: We are being outrated on tv by lawn bowls

You must remember though, even if Fox continue to broadcast the NBL, even with poor ratings, it means less sponsorship dollars, less revenue and ultimately, an unviable product


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ME
Last year
18:03 13 Nov 16

Reply #607663

re: We are being outrated on tv by lawn bowls

28K is a sizeable improvement on last year's ratings. And I am assuming your comparing lawn bowls on FTA with basketball on Foxtel?


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Camel 31
Last year
19:21 13 Nov 16

Reply #607694

re: We are being outrated on tv by lawn bowls

Yes, but they don't get a full page in The New York Times like the 36ers (T.Ferguson)


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Anonymous
Last year
19:26 13 Nov 16

Reply #607697

re: We are being outrated on tv by lawn bowls

This is why Larry is targeting the Chinese audience they are basketball crazy and don't watch lawn bowls


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Aussie
Last year
20:30 13 Nov 16

Reply #607714

re: We are being outrated on tv by lawn bowls

"28K is a sizeable improvement on last year's ratings. And I am assuming your comparing lawn bowls on FTA with basketball on Foxtel?"

Nope, both on Foxtel ratings


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Edward
Last year
21:53 13 Nov 16

Reply #607743

re: We are being outrated on tv by lawn bowls

Tempo if you don't like the NBL, maybe get something else in your life instead of constantly posting about how you don't rate it? Nobody cares.


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Anonymous
Last year
13:37 14 Nov 16

Reply #607865

re: NBL outrated on TV by lawn bowls

No way lawn bowls gets that many viewers. Goes to show how flawed the ratings metric of Nielsen is.


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PeterJohn
Last year
17:38 14 Nov 16

Reply #607936

re: NBL outrated on TV by lawn bowls

Hmmm, lawn bowls was rating close to 200,000 viewers for the World Cup coverage on Saturday afternoons, back in 2011 (http://www.tvtonight.com.au/2011/08/abc-to-quit-lawn-bowls.html). So I'm not surprised it outrates NBL.

Lawn bowls appeals to a specific demographic that I doubt is interested in watching NBL. That's the same demographic (people aged 35+) that's increased sporting participation by around 150% over the last 20 years (see a recent thread about basketball participation in Australia over the last 25 years). That increase has been almost entirely in sports other than basketball. It's been in sports like lawn bowls, cycling, swimming etc.

I doubt NBL is winning new fans in the 35+ age group at all and it's unlikely ever to win them in large numbers. If someone hasn't become a fan of NBL by 35, then I think the game is too spasmodic and the rules too difficult to discern (from watching games) for most older watchers to get hooked.


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Anonymous
Last year
17:50 15 Nov 16

Reply #608109

re: NBL outrated on TV by lawn bowls

Wow how full is Australia of boring old white anglos if lawn bowls rates so highly. what a country


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