In the context of the NBL being well and truly critical in the Emergency Room, and subject to actually seeing the financial situation now, it's an A to an A+. However, with higher standards in mind and talk the talk/walk the walk - i'd give it a solid B+, even an A- if my arm was twisted.
The fact that we are able to raise our standards in what we demand is a testament.
Business Confidence: B+
This is a highly important factor which Larry's investment of time and money has helped the NBL the most. The old saying 'Spend money to make money' rings true in this respect. Investment is the thing that will keep the NBL a) alive and b) progressing forward. If you want other people to invest, you need to create confidence in the product and Larry has done that. We see investment in a few key ways: 1) investment into ownership in clubs, 2) investment in sponsorship of the league and clubs and 3)investment by broadcasters
1) The 36ers are in a good situation *finally*, much of that has to do with the SOS who kept Adelaide alive and the previous owners who developed the business strategy - but plenty of credit can go to Larry. Illawarra are looking stronger then they have been in a while (although they are still in the requiring investment from a white knight phase) and we saw Sydney have impressive new owners with an interest and experience in the Sports business and plenty of $$$. Breakers and Perth remain strong and Cairns benefit from a strong community model. It was a shame Townsville had to be cut out but they were too deep in trouble to be fixed IMO. For Larry to shoot to that A grade, we need Brisbane to have owners instead of the NBL financing them. That's the next big achievement to be made.
2) When Larry took over the NBL it had virtually no sponsors - it had a few suppliers that was it. Again, not aware of the financial situation and how much is being paid by sponsors but we have seen some massive brands partner with the NBL which instills some serious confidence and hopefully revenue (of which they claim to have boosted significantly). Telstra, Chemist Warehouse, CPA, Swisse, Qantas Assure, Aus Post, Ladbrokes, Westpac etc. If we want the business world to know the NBL is worth investing in, this provides serious credibility.
3) Aside from Brissy ownership, the other next big step is creating value in the broadcast rights. Larry has rightly put an emphasis on this - hopefully in the near future this comes up trumps because we all know it's part of the life blood of a healthy league.
Media: B
Social Media: This has been of significant improvement. The consistency of use, the graphics, the video clips, this has been an A+ effort. This is how you get people engaged, and it's going in the right direction. Improvements:Let's see Youtube used for highlights and clips. It's a widely accessible and used website, why hasn't it been used like their other platforms?
App: An improvement on anything before - however still finicky. Could be improved if you want the average joe to start using it. The Telstra TV app was managed badly - categories were empty or outdated and content updated too slow, if at all.
Website: Effort on content and graphics get an A, the actual website itself is pretty crappy and worthy of a significant overhaul. A stats website would be a great idea. What happened to the idea of a Basketball.com.au website similar to Cricket.com.au encompassing NBL, NBA, Aussies in basketball generally? It's the perfect time and could get people who aren't immersed in the NBL but like NBA to finally come across some local bball coverage!
Broadcast: All games on television, tick. Accessibility of Free to Air, online/mobile and Pay TV, tick. Professional broadcast, tick. They still have a way to go in a) improving the broadcast to tell the story better pre-game/half-time/post game, b) graphics and c) finding consistency in commentators. However, it is definitely better than what we have been served historically. This version of NBL TV is significantly better than before, as is the app in respect to the broadcast. I'd like to see a) a consistent long-term FTA partner and b) a highlights show (which they had in the season before last - that shouldn't have been dumped. A basic acid test on the success of NBL coverage is how easily and often you come across the NBL in the public domain - the answer is significantly more than ever before. This is a strong sign!
Other Stuff: C+
Admin overhaul is tough, especially if you're trying to re-do everything. League has been extremely close the last two seasons, so that is a testament to the league being run well and successfully.
Cap Situation: The boost of cap and marquee situation has meant an influx of stars, this is A++++. Remarkably, it hasn't created inequality in the ladder, just about everyone was in it towards the end. However, questions are raised as to how sustainable this is - will it cause trouble for the poorer clubs by creating an arms race? This has been discussed in depth before - this could work out brilliantly for all clubs and the league or it could become critically problematic. However, one of the key elements are the parity payments: we haven't heard anything since - so this is an issue which ought to be dealt with, and with the public's interest in mind (ie, tell the public you're actually doing it even if you can't reveal the financial figures).
Refs: They were bad. Inconsistent bad. This ought to be fixed, perhaps with better training, full-time head of Refs and clarity in the rules.
Tribunal: This was very suspect, it seemed like they were acting on-the-fly and changed their tone as the time went on or the acted inconsistently depending on club/player. We can't have that in a professional league.
League engagement overall: Absolutely fantastic. Great initiatives and marketing that we haven't seen in a long time (we had a brief bit of marketing in 2009/10 but that was it). This is key and fundamental to success and I think we can have every confidence the initiatives have been great.
League direction: The aim to get into the Asian market, the emphasis on increasing revenue, on partnering with businesses and leagues and value in presentation is a real A for effort and idea. Execution has been reasonable if not good, and there is reason to be enthusiastic about the future.