Yeah I can't help but think that not affording Foxtel is a question of priorities for most people. I mean, do you want your weekly bender, or your second daily coffee, or your eat out lunches, or do you want to follow international basketball as closely as you can? Sure, some peeople simply can't afford it, but if you really want it, most people could get it. $55 a month is something like $12 a week, little more than the price of a beer at most pubs.
As for showing it on Free To Air, that will always be a pipedream. International basketball will never have priority over reruns of the Simpsons, Seinfeld, Bold and the Beautiful, Family Guy, the AFL, crappy midday movies, or any of it. It sucks but it is just a fact. Making a FTA network commit to 5+ games, all shown LIVE, every second night for the course of a week or fortnight is a very tough ask. We should probably be grateful if they do it during the Olympics for us.