I like Larry's enthusiasm and optimism for the future of the NBL, but I think he might be overselling the NBL's position with broadcasters. The ratings for NBL are still pretty modest and to say the NBL has a 'global reach' is a bit ridiculous when you consider that maybe a few thousand people elsewhere may tune in, if we're lucky.
I am sure the NBL can barter for a better deal than it has but I still think whatever deal they're given will be a lightyear away from where it needs to be to be sustainable. It may alleviate some of the production costs, maybe.
As for FTA, the deal can increase or decrease as Nine sees fit. If the playoffs rate reasonably there could be cause for some games on Nine's main channel. But at this point, we're not seeing enough evidence of growth there to suggest that the FTA position will improve. FTA ratings are 10 percent better than they were last year, but that is 10 percent of virtually nothing.
So the NBL continues to improve and show promise but it is improving on a minute scale. There still needs to be an injection of money, publicity, interest and exposure to push the league over the edge.