Earlier this year
ABC article on Wildcats business turnaround over last 10 yrs
Just saw this article on the ABC web site:
"How the Perth Wildcats became one of the most successful franchises in Australian sport"
Interesting interview with Nick Marvin about how the club went about turning its prospects around from 2009 onwards. Compares their business model to being the Wiggles of sport.
I thought this was a really telling observation, describing the philosophy underlying their decision to be family friendly, community focused and to provide strong, positive male role models:
"if you get an athlete or a sporting brand to have a significant impact on a person's life — usually it is primary school age — they are a fan for life."
It even talks about not being allowed to swear while at the club, including in games and training. 10 years ahead of their time!
Worth a read.