PeterJohn
Earlier this month

ABC article on Wildcats business turnaround over last 10 yrs

Just saw this article on the ABC web site:

"How the Perth Wildcats became one of the most successful franchises in Australian sport"

Interesting interview with Nick Marvin about how the club went about turning its prospects around from 2009 onwards. Compares their business model to being the Wiggles of sport.

I thought this was a really telling observation, describing the philosophy underlying their decision to be family friendly, community focused and to provide strong, positive male role models:

"if you get an athlete or a sporting brand to have a significant impact on a person's life — usually it is primary school age — they are a fan for life."

It even talks about not being allowed to swear while at the club, including in games and training. 10 years ahead of their time!

Worth a read.

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PeterJohn  
Earlier this month

oops. Forgot to post teh link. Here 'tis

https://www.abc.net.au/news/2019-03-01/how-perth-wildcats-became-one-of-australias-greatest-sport-teams/10853814

Reply #736104 | Report this post


Aussie  
Earlier this month

Excellent achievement. Let's hope all clubs read this and apply the same model

Reply #736109 | Report this post


Perthworld  
Earlier this month

Pretty sure Gleeson swears on the sideline every game.

Reply #736204 | Report this post


Anonymous  
Earlier this month

there's no swearing in the club offices either by staff, they are a bit of a god-squad

Reply #736207 | Report this post


D2.0  
Earlier this month

Having Jack's money helped.

But they have certainly worked the Community angle HARD, and it has paid dividends. As has their fanatical anti-drugs policy. Sometimes its cost them in the short-term, but long-term they have a very wholesome image that the community respects.

Reply #736273 | Report this post


Anonymous  
Earlier this month

Pretty sure that "I thought this was a really telling observation, describing the philosophy underlying their decision to be family friendly, community focused and to provide strong, positive male role models:" Is clearly stating the obvious.
NOthing to see here.

Reply #736275 | Report this post


Anonymous  
Earlier this month

Hold on, moving from a 4,500 seat tin shed to a 15,000 seat $500 million arena and winning 4 championships had nothing to do with any part of this "turn around"?

Reply #736291 | Report this post


koberulz  
Earlier this month

You mean the turnaround where they went from half-filling that tin shed to selling out the bigger venue?

You might have cause and effect the wrong way around there.

Reply #736297 | Report this post


Perthworld  
Earlier this month

Challenge was never half full during the Vlahov era.

Marvin will spin it that it is all down to him to enhance his CV. Standard practice from that dude.

Reply #736302 | Report this post


Anonymous  
Earlier this month

It certainly wasn't the Jungle atmosphere that was created in the final years at Challenge.

Reply #736306 | Report this post


D2.0  
Earlier this month

Keep in mind that the Arena was planned for a long time before, and initially the Cats were extremely luke-warm and IIRC said no to becoming the foundation tenants. At that point it would have been a burden, too expensive, and hard to fill.

Sydney Kings won 3 rings on the trot, and went tits up. Brisbane had a great history, and failed.

As I said, Jack's money helped during that transition time, but they have maximised the benefit. Still by far the best crowds in the land, despite a population much smaller than Sydney & Melbourne.

Reply #736314 | Report this post


Perthworld  
Earlier this month

No D2.0 the state government weren't interested in the Wildcats being tenants but Marvin et al. fought hard and negotiated and only once they debuted at Perth Arena the dumb public servants realised they had a solid anchor tenant.

Reply #736420 | Report this post


Anonymous  
Earlier this month

Thank you for bringing the thread back to reality. The Wildcats had been packing out challenge for years so just selling more tickets was not possible. Raising prices more and more for the same crappy venue in woop woop was not something they wanted to do but they had to just to try and break even because challenge were robbing them blind because they knew the cats had nowhere else to go. The cats couldn't wait to get to the new arena and it was hurting the club badly when the arena construction kept getting delayed. That period was when Jack's deep pockets were most important for the club to survive.

Reply #736426 | Report this post


Perthworld  
Earlier this month

Yes good point even at Challenged they were at the mercy of VenuesWest, an inept greedy leeching state government entity who didn't even clean the toilets in there properly as one section of seats could attest to. Then they made it hard for the club to be a tenant of the Arena and were happy to lose potential revenue by only having Hopman Cup as the sole sports event during the year. The level of stupidity by state government was and is amazing.

Reply #736430 | Report this post


KET  
Earlier this month

Koberulz,

Crowds are significantly improved at Adelaide Oval over the old Football Park as a result of moving closer to the city and into a much nicer stadium. Your 'average non footy' person wouldn’t have gone to football park but they do go to Adelaide Oval because it’s part of the experience it’s popular and a social attraction.

You don’t think the city stadium experience isn’t a major factor to drawing in crowds vs a tin shed?

I would suspect if 36ers were in an updated memorial drive 10k venue, I suspect Adelaide would draw higher crowds even though they don’t fill Adelaide Arena.

Reply #736433 | Report this post


Perthworld  
Earlier this month

KET correct, but Marvin will claim he's an amazing CEO and take all the credit when in reality it was right time, right place with a city venue being built.

Reply #736440 | Report this post


Anonymous  
Earlier this month

I don't doubt that at all. Perth were drawing 4k before they moved to the city now regularly > 12k

Reply #736442 | Report this post


LV  
Earlier this month

The Wildcats are one of the great success stories of Australian sport.

There are many reasons for that, and moving to the city in a nice stadium would help.

Community engagement is at astounding levels though- 220 school visits a year is more than one for every school day of the year. So the Wildcats are visiting a school every single day. That's pretty cool.

Reply #736485 | Report this post


Anonymous  
Earlier this month

"KET correct, but Marvin will claim he's an amazing CEO and take all the credit when in reality it was right time, right place with a city venue being built."

Well there we go, let's just move everyone into nicer stadiums and the league's problems will be solved.

Having a nicer stadium in a better location is an advantage - but people still need to be interested enough to fork out the money to go and watch. Prices are significantly more expensive now than in the Challenge Stadium days.

Reply #736549 | Report this post


D2.0  
Earlier this month

No, incorrect. You're missing the point. The Perth Arena was planned probably around a decade earlier. Originally it was supposed to built at the same time as the Cockroach, around 2001~2002.
The Hopman cup was still at the Dome, and the Wildcats said no, and the whole project was shelved for several years.

Around those years the Cats were selling home games to Singapore and Darwin to help make ends meet.

Undeniable fact is that Marvin and Dr Jack did institute a massive committent to Community Engagement, a big clean-up in image, and a stringent anti-drugs policy.
There was the (in)famous Scott Fisher interview in which, when asked about an import he'd cut, replied "we always knew he was a good player, we just didn't know he liked to smoke dope".

Reply #736552 | Report this post


Perthworld  
Earlier this month

Dazz the Arena wasn't built or consulted with the Cats even though thet tried to be part of the process.

Reply #736553 | Report this post


Perthworld  
Earlier this month

they*

Reply #736554 | Report this post


Anonymous  
Earlier this month

Perth arena was not 'originally supposed to be built in 2001-2002' what a load of bollocks that is dazz. the cats were still playing at the pec in 2002.

Reply #736556 | Report this post


Perthworld  
Earlier this month

Dazz is purely making stuff up about this.

Reply #736557 | Report this post


Cram  
Earlier this month

The Wildcats are indeed the envy of Australian basketball (and me).

Amazing what you can do when you have an owner who believes in the brand, rather than quits on it.

Reply #736559 | Report this post


Perthworld  
Earlier this month

Amazing what an owner can do with a brand that is independent from a junior association who everyone competed against as a youngster.

Reply #736565 | Report this post


Cram  
Earlier this month

That's right, because every potential basketball fan played rep ball.

Reply #736627 | Report this post




 

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